Marketing Promotion method in the early stage of hospital network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I. Hospital website Construction

With the rapid development of the Internet, the role of the Internet is increasingly prominent, private hospitals to network marketing is an inevitable trend, according to professional investigation, 70% of private hospital customers from the network, the establishment of hospital web platform to transform traditional marketing into network marketing, in private hospitals dominate. For the hospital to save costs, improve conversion rate, enhance market competitiveness, so that the hospital benefits to achieve maximum.

General Hospital Web site is to ask the network company design and construction, later mainly by the hospital network departments or related network companies operating. In the construction of hospital website, the following key factors should be considered:

1, enhance the user experience. For example: The hospital website column, the layout design is closer to the consumer, according to the user demand regular replacement. The design of the website is closer to the user, which helps to increase the number of heads and consultation.

2, good search for the best friend. such as: Site structure optimization, site internal connectivity optimization, website code keyword optimization. Baidu data show 80% network source is rooted in the search, to improve the number of Web site visits, increase the network customer source, enhance the overall weight of the site is very important.

3, must have own characteristic and the innovation, grasps the good direction. For example: The hospital opens the night clinic, the private outpatient service and so on. Medical technology innovation, brand service innovation, marketing awareness of innovation, for many years engaged in the consensus of Internet personnel---site to have goals and positioning to be bigger and stronger, this goal is reflected in the direction of the site.

Second, the early promotion of hospital

Site establishment early, want to let more customers know, improve access volume and turnover, only external promotion. Both paid and free, each method brings different results.

The aim is to sell the website and hospital, establish the image of private hospital and bring more customer resources. Early promotion mainly consider the following factors:

1. The proportion of inputs and outputs. Such as: Portal Ads 5000/month, bringing effective customers to 5 people, the newspaper is 4000/per page, bringing effective customers to 10 people. At this time we have to consider the cost, the choice of efficient advertising, follow-up observation, adjust the launch strategy.

2, make a good planning plan. such as: Wanglaoji in last year Wenchuan earthquake donated a billion, and then spend hundreds of thousands of online experts in the network to fry red. Hospital early promotion needs a good plan, can in a short period of time to launch the hospital. 3, tracking ads, market feedback, timely improvement. According to the changes in advertising, customer demand changes and market changes in a timely manner to adjust the measures to maximize the hospital exposure rate, increase conversion rate.

Third, website optimization

1, Web optimization (code, keywords, website structure optimization)

2, the website internal optimization (column, layout, content, connection, graphic, etc.)

3, external Connection optimization (friendship connection, reverse connection)

Iv. Network Promotion (experience talk)

1, blog Marketing

2, answer questions (such as Baidu know, Tianya question, QQ ask)

3, forum Post

4, Database marketing (collect customer information, regular release of preferential information, news information)

V. Bidding rankings

1. Connection optimization

2, the Connection content optimization

3, Title Description optimization

4, reasonable set the price

5. Budget countermeasures

6. Reasonable Rank

Vi. Advertising

1. Budget

2, put up to arrange

3, Tracking effect

4, follow-up improvement

Above is the private hospital network marketing common sense, gives everybody to share this article by the www.edzl.com stationmaster feeds!