Marketing refutation: "Million" is not necessarily stronger than "Bo million"

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Now the heat of micro-letter directly led to the popularity of micro-credit marketing, and micro-credit marketing by virtue of its low-cost and efficient way of communication in a short period of time, but overall, you in the micro-credit marketing rhetoric, please do not forget the power of micro-bo marketing. Weibo marketing has also once occupied a niche in network marketing, although the status of today is affected, but still become one of the most popular marketing methods, but also has a wider audience and the advantages of younger people, compared to its micro-letter, Weibo marketing still has incomparable advantages.

Communication breakthrough Limit

In micro-credit marketing, there are only two kinds of fixed communication methods, and one is to rely on the public number of ways, this way through the push to provide customers with product publicity, but want to cultivate a credible micro-signal, it is necessary to invest a lot of time and a lot of energy, for the small and medium electric business, this way the time cost is too high, The second way is through the circle of friends or around the spread of people, seemingly spread widely, in fact, by a huge limit, while inefficient. and microblogging marketing is not so, excellent move site long thought microblogging marketing is to all users a way to show, there is no limit to the user's reading group, even if others do not want to, but will appear in the next refresh, and microblogging can now be linked to the mobile client, but the micro-letter on the computer side can not have the same experience, So it is relatively speaking, the spread of micro-BO marketing Breakthrough this limit, to provide users with more three-dimensional marketing, always marketing, break through the time zone and the restrictions of the media.

Diverse, element-rich

Relative to the single element of micro-credit marketing, can only rely on pictures and text to provide users with a single marketing model, if it is on the mobile phone, this experience can be understood and accepted, but looking at today's ads, not many elements of integration is no way to create a three-dimensional and successful advertising, and advertising as the user's first contact has a certain role, so micro-credit marketing can not provide a similar variety of advertising patterns. and microblogging marketing is not, there are different elements, more rely on a large number of media, the construction of a more abundant advertising elements, and the most important thing is whether in the mobile end or computer end can present the same advertising effect, this kind of rich variety of elements of the advertising model can bring more attention, and by contrast, micro-letter is inferior to many, So the advantages of Weibo marketing is also very obvious.

Have a reasonable promotion mode

Then we talk about the charging model, micro-credit marketing is just beginning to prepare for the flow meter model, this marketing model is not acceptable to all people, but this is tantamount to the flow of larger businesses to bring higher costs, and this just have the advantage of the commercialization of the model does not necessarily have a positive effect on the micro-letter, On the contrary, it may have a weakening of micro-credit marketing. However, micro-blog marketing, especially the Sina Weibo as the representative of the marketing fee model, relatively reasonable, the first is the second billing, and the cost of a single time is not very high, which is also conducive to the cost control of producers, and a day of multiple investment can bring great benefits, this mode of promotion will be due to the micro-letter model, At the same time more for the business to bring profits, so in the promotion model, I think micro-credit promotion is more advantageous.

Easy to build interactive relationships with customers

Finally, on the question of building an interactive relationship with the user, first of all, I think that to a certain extent, micro-letter can be more intuitive and user communication, which is very advantageous, but in the real world, few people will chat with the promoter, and the promoter may not be busy, but Weibo is different, By commenting on the interaction between Shilai, the atmosphere of communication between the two has emerged, and it is understood that Weibo's response to this comment is more passionate about the obsessive compulsive disorder than the micro-SNR, so it's easier to build an interactive relationship with the client. And since micro-letters are now more regulated, some of the corresponding activities can not be promoted, and micro-blog may be linked to the user's way to carry out a series of various activities, such an interactive way to compare the micro-letter, it will be easier to build a customer interaction concerns, but also conducive to the promotion of their own products, Once the customer and the formation of a long-term good interaction, will inevitably be in the future push products and marketing has a significant impetus.

In this new era, a lot of new things to the original impact of the influx, this is a good thing, it is because of the emergence of micro-credit marketing, micro-BO marketing also developed more and more mature, but micro-bo promotion of this model has become increasingly mature, blind pursuit of marketing hotspots and ignore the value of Weibo is obviously not desirable At least from the people around the operation of the example, micro-bo to make money more stable, and micro-credit marketing to obtain profits need precipitation and channels. Above from the www.iyodong.com webmaster thinking and comments, hope to get everyone's approval, also please reprint annotated copyright source, thank you.