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Open the list of Baidu will be able to see what the recent events have attracted people's attention, on the Diaoyu Island incident. All over the country talking about the Diaoyu Islands, talking about the Japanese, talk about the Japanese goods, talk about a lot of related things, but the author is a political layman dare not jump to comment, the author is just a small webmaster, accustomed to standing in the professional perspective, with professional attention to the Diaoyu Island incident so naturally found a lot of marketing strategy and this event hook, How to use hot spots to sell your products or services in a short time.

First, by Chen in the "New York Times" published above the Diaoyu Island is China's advertising events.

Who is Chen? A businessman, a Chinese businessman, but he dared to dare to do, the Japanese relations because the Diaoyu Island incident worsened, he took decisive action in the United States, The New York Times, the first published the Diaoyu Islands advertising claims that the Diaoyu Island is China's inherent territory, his marketing highly aroused many people's attention, The link between Chen's actions, which immediately led to a rise in the minds of the Chinese people, was a common patriotic emotion.

Second, all kinds of food and beverage industry, such as offline business crazy to borrow the Diaoyu Island event to marketing.

Chen is the bold to use the Diaoyu Island for marketing the first person, the audience by his behavior seconds kill then greatly inspired by the hundred years crazy to borrow the Diaoyu Island event for various offline marketing, of course, also achieved good results. For example, recently a number of hotels use the Diaoyu Island events to engage in various promotional activities and their promotional slogan is to defend the Diaoyu Islands can enjoy 80 percent discount. In addition, many radio stations began to ban the Japanese advertising, even CCTV in a specific period of time began to consider the suspension of all the Japanese ads and programs, other media rushed to follow suit. At the same time, a hotel in Chongqing simply came to a makeover, simply will be changed to the name of the Diaoyu Island Hotel, a large number of customers to visit. It can be seen that many of the online businesses are looking at the Diaoyu Island events brought about by the marketing effect, they know that the use of this hot event can quickly make their own performance soar.

Third, the line is very lively, online web sites, business marketing strength is insufficient.

Although there are a variety of cases under the line that use the Diaoyu Islands for marketing But careful you will be able to find online Web sites, your business to use the Diaoyu Island event marketing is very weak. At present, it seems that only one website has begun to take action to promote flowers and gifts by invoking the Diaoyu Island event on the front page of the homepage. In fact, on the line but the Diaoyu Island incident more marketing, can release the latest news of the Diaoyu Island to attract netizens or through the sale of various types of Diaoyu Islands related products or services such as the Diaoyu Island related promotions, buy things to send related fishing souvenirs, etc., or can launch the Diaoyu Island body, etc. The author found that Taobao sellers began to awaken, began to pay attention to the latest news of the Diaoyu Island events, to do related marketing, I believe that online will have more large Web sites began to launch the power of the Diaoyu Island marketing.

Conclusion: The author thinks that both offline and offline can do the fish type marketing of the Diaoyu Island, from simple marketing products to marketing national integrity, dignity, faith and other heights, cohesion of the people to make it together to create a concerted effort to form the Unite, so the impact of the use of the Diaoyu Island event marketing will inevitably increase. This article original, from the nail shop decoration http://www.zrmry.com, Welcome to reprint, reprint trouble to keep the next link, thank.