Marketing services giant Experian buys Facebook advertising service

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"Sohu It News" Beijing time January 18 news, according to foreign media reports, marketing services giant Experian acquired the British social Media marketing tool manufacturer Techlightenment.

The acquisition of Techlightenment will enable Experian to gain access to social media advertising, brand monitoring, research, and social CRM (Customer relationship Management) services.

Experian Acquisition Techlightenment shows that marketing giants will invest in social media advertising. The social media sector requires expertise and is more difficult to develop independently, so marketing companies will consider acquiring existing tools. Hitwise, a market research firm, said Facebook was the largest site to visit in 2010, so Experian would have to provide Facebook advertising to stay competitive.

Techlightenment's Facebook advertising tool Alchemy can quickly produce thousands of ads for different audiences, and carry out multiple rounds of tests to find the best results and improve the effectiveness of the marketing campaign. Advertisers can also set rules to make advertising spending optimization. Alchemy is one of the best Facebook Advertising management tools, making techlightenment an attractive takeover target.

As of June 30, 2010, Techlightenment has 30 employees with an annual revenue of $7 million.