Marketing simple to rough, not want to play can play

Source: Internet
Author: User

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I've been asked a lot lately. How to study network marketing AH? Where should I start? I just ask them, do you have any money? Most people say no. No money to engage in marketing ah, you do not get up ah. Now the marketing program, which is not in line with, media, network, TV ads, micro-blog, offline activities, micro-letter and other combination of boxing. In fact, the idea of network marketing is particularly simple, the following first case.

Some time ago special fire One thing, proud swims the browser, launches the video fast to this function. Do you remember? I also wrote a special article to discuss this matter! If you want to see, you can add my micro-letter Zhiyimeng and I exchange for request!

Proud of the browser, the introduction of video fast into this function, a discerning eye to know that this is a marketing. When I went to work in the elevator at that time, it was advertising, Weibo, micro-letter, and so on some other sites are everywhere "fast forward" news, then, then Baidu Hundred special topics discussed this matter, and then the video site, and proud of the war launched, really you come to me, you said I borrowed the name of the user, In the name of the user swear, really lively, a number of days passed, we now see, what is the result? is proud of the browser to increase the user, the video site users increased, but proud of the fast-forward browser function disappeared. From this case, we can find that marketing is simple to rough

1. Create a topic or product

In this proud tour made a product, is the fast-forward function of video advertising. Of course it can be a fact, such as the end of Lily's forced marriage ads, that is a fact!

2, detonate this topic, or product

This topic must be a matter of concern to everyone, as we all watch video, we also have a sense of annoyance to video ads. Then the introduction of fast-forward function, will inevitably cause the video site of the reactive power, so it detonated the topic.

3, the combination of marketing

Use offline activities, Weibo celebrities, micro celebrities, new media, professional writers, and other publicity to enlarge the topic. Attract everyone's eyeballs, and then turn the eyeballs into real traffic. And so

The operation is so simple and rough, but there is a point. Why a lot of marketing success stories are some of the strength of the company, because no matter which part of the need for financial support, for a small company, just want to use empty gloves white Wolf play, even if you design a hot topic. Then you have no marketing budget, your ideas are submerged in a huge amount of information, people do not pay attention to, people are concerned about the authority of the site, authority, those professional writers, those authoritative companies, authoritative media, want to please move them, it is the need for money.

Another: A lot of people give me some marketing cases. This is in itself the performance of the state is not high enough. Successful marketing case, we should ask for from the reality. For example, the most proud tour fast forward, Baidu glutinous rice Group Buy 38 festival Taobao, smart TV war, this is a living case, and are successful cases, and each handwriting is not small enough for everyone to learn. In fact, this kind of thoughts is very important!

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