Marketing strategy in the event of robbing salt

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Today's headlines are sure to be a crazy salt-grabbing event, and even my mom is calling to say that they can't buy salt. It can be seen that the influence of this matter is too strong to imagine. We are not going to rob the salt, we will not go to the wind, we need to see some marketing ways from this thing. Now let's analyze the marketing point of this thing together.

First, we sorted out the whole story: Japan Earthquake--> Japan nuclear leakage--> "experts" said edible salt can avoid nuclear radiation--> snapping up edible salt

From this series of events we can see that the general character of the masses! There are three kinds of, and then I look at these three different situations to see the marketing strategy.

1, blind, blindly believe something. This seems to be some of our deep-rooted ideas. But not entirely convinced, if you go to say what to eat can prolong life, they may be skeptical, most of them are skeptical. But experts say edible salt can prevent radiation, we produce a completely different effect! This is the blindness of the masses. Blindly believe that some so-called experts, blindly believe that some relevant departments, blindly believe that some professional forum ... Are these blind we can be used as marketing of our products? This is the salt, next time it is MSG? can it be shoes? These are some of the marketing strategies that are available. However, to grasp the sense of propriety, causing a certain people panic that is not good!

2, follow the bandwagon, follow the bandwagon is other people buy what I also buy, others do not buy I also do not buy. This is also our broad masses of people's a good "tradition"! Not now. Lu Xun hated the people to do ignorant onlookers, so he abandoned the medical from the text! I think everyone should know some! So how do we use this excellent "tradition" to do marketing? You can go to the forum and SNS such a concentrated place to study the crowd.

3, the great power of Word-of-mouth marketing, Word-of-mouth marketing in this incident has been very good application. Your marketing to do again good users do not recognize you last or 0, you have no marketing, but with your customers are very willing to praise you, praise you, then your product marketing is not difficult, there will be a lot of people willing to help you marketing. This is the great power of Word-of-mouth marketing. Word-of-mouth Marketing is also here proved that he is the most powerful, most effective, the most no solution, the most widely disseminated! So, we most marketing planning when still need to consider the word of mouth marketing!

If you have said so much, you may not have understood it much. So let's give an example to illustrate it!

Wanglaoji successful marketing where compared to everyone has seen I do not say much here, but I still want to come out to say, because this is a very classic, very successful case. He donated a billion in Sichuan Wenchuan earthquake, and then we compete in QQ group to help Wang old Kat marketing. As a result, Wanglaoji 10 billion of the sales, saving at least 200 million of the advertising costs, and finally earn a good reputation. Here's another example of Wanglaoji just to illustrate the great power of Word-of-mouth marketing.

Well, that's it for today. I hope everyone can learn from the marketing strategy!