Marketing strategy of hot event soft text

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Now we have entered a hot era, do not believe you can see, even Baidu such a search engine on its homepage on the day's hot news, and other media is flooded with various types of hot events. Media should not only dig hot spots, hype hot spots, and some even to create hot spots. Because, the hot spot attracts the eyeball, we are the attention economy. In the soft marketing, the use of hot events to write soft text and obtain traffic, to carry out network sales, is the webmaster must master.

First, the key words in the title of hot events

I have in the "How to write a soft title with sales force," a text to emphasize the importance of soft title, soft text title accounted for the entire article 50%, a good title can promote the use of soft text editor, can attract readers to read articles, can let search engine quickly included articles. Once a hot spot happens, people will immediately pay attention media also want to publish relevant articles, therefore, the soft text title must contain hot key words, this will be the media editor quickly adopted by the reader's attention, will also allow search engine quickly included, improve the spread of soft wen and sales force.

Second, to focus on the issue of the extension to write soft text

In the case of soft sales around hot spots, there are a lot of webmaster friends will be scratching their heads: small webmaster People single potential thin, and so know the hot spot, we all know how to write influential soft wen? Yes, we can't predict hot spots, we can't write exclusive stories, But we can use our minds to predict and analyze the future trend and development trends of hot spots, can also be viewed from all angles of hot events, these are the media or the site to carry out hot topics in-depth coverage of the subject matter, to fill the blank of the media, such soft wen is easily used by the media. For example, last year, "a Amoy Network" hot events, the author of "A Amoy net" appeared on the search engine market future trend analysis, wrote the "Search engine segmentation era is coming?" A article, for the major webmaster nets and Iris used, received a good sales effect.

Third, mining hot spots in the unpopular

In hot spots to find unpopular, but also the most successful soft writing. The so-called hot spots of the unpopular, is in the people generally pay attention to hot spots, neglected but very important or very interesting things, the original, the characters and other elements, if you can find these elements written, it will be hot from the cold, become a new hotspot. For example, this year's Spring Festival Gala Red "sleeping elder sister", in the limelight, lively abnormal Spring Festival gala Big Hot Spot, that sleeping elder sister is a very interesting unpopular, when be keenly reported out, immediately become the network dissemination of hot. In the soft marketing skills, we must learn to reverse thinking, see what we can not see, think you can not imagine, you will get the opportunity.

Iv. integrating business information into soft text

The final purpose of the soft text is to sell, so the soft writing is good, finally also want to try to integrate business information into the soft text. There are many ways to integrate, how to use to see the author's ingenuity. Some stupid way is to write business information directly to the soft text, often affect the effect of soft text, and even the editor refused to adopt. The ingenious approach is to implant the brand image, as much as possible to dilute the commercial, to expand the spread of the probability. The better is to enhance the site exposure and image for the purpose, almost no commercial flavor, through hot events to comprehensively enhance the site in the eyes of readers and search engines, for the long-term sales benefit to lay the foundation.

SEO Optimization for soft text

Any software release, can not forget the search engine optimization, because, most people still through the search engine to see your soft wen and came to your website. To let search engines included and will be the top of the soft text, you have to follow the SEO technology to optimize the soft text. Another advantage of soft text search engine optimization is that it will be retained for a long time after the hot spots, which can have a effect on the traffic that is late.

Six, let the soft paper to maximize the effect

The most important feature of hot events is "Come fast, Go Fast", the village does not have this shop, if you are fortunate to write a good soft wen, must seize the opportunity to achieve maximum efficiency in the shortest possible time, that is, quickly in a variety of media and web postings published, this is a hot event soft article sales skills of a principle. Webmaster do not use a soft wen, to learn according to the characteristics of different websites and media to make your soft wen, so that it is suitable for the taste of each family, thereby improving the adoption rate of manuscripts.

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