Marketing strategy: The war between Twitter and Facebook

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To attract more users, Facebook is again battling Twitter for marketing. Recently, the web is full of news about Facebook. Earlier this week, Facebook sent a number of documents to advertisers showing that the company would turn the marketing slogan "To be someone's fan" into a simple "like" button. Before that, there were reports that Facebook would launch a "like" button on the web on a large scale.

This "like" button may be positioned as an extension of the Facebook connection. Facebook connections are now widely used. According to Facebook, the product has been installed on 80,000 third-party websites, and more than 60 million Facebook users are using the product every month. The product does not simply import user data and friend list data, and then return the various activity information to the Facebook page. The "like" button means that media companies, publishers and marketers will be able to leave Facebook users ' footprints on their websites.

For this change, people are speculating about what the reason is. It's a lot, but perhaps the most convincing is that the proposal to change the slogan came one weeks after Twitter CEO Evan Williams said he wanted to launch the "@Anywhere" platform. @Anywhere Platform is designed to publish Twitter data to other partner sites in a deeper form. @Anywhere is almost a challenge to Facebook's direction, and it could be a direct link to Facebook.

In fact, people will get more information soon. Because two companies will hold a developer conference in April, Facebook's F8 and Twitter's chirp. In fact, two companies hope to attract more attention from advertisers and marketers in this way. The competition between Facebook and Twitter is largely no longer about who gets the most real-time information in their core areas, but who can hack into other areas of the Web faster. Of course, it also relies on third-party websites and marketers to collaborate.

Over the past two years, Facebook has launched a number of branded products, including "fan pages", positioning ads and Facebook connections. These have been the most popular marketing and promotional tools on the Web. Facebook's job now is to stay ahead. Therefore, with the new competitive products, the company will also let the products continue to push new.

Historically, Facebook has been very good at this. The company continues to redesign the page to introduce featured products. This is why Facebook has never given its opponents a chance to sneak in and succeed.

The only exception is that Twitter turned Facebook's idea into a short, fast-moving real-time communication that eventually caught the attention of Silicon Valley and eventually gained the attention of the entire network. When Twitter rose rapidly, some Facebook executives began to feel threatened.

Facebook then began to make a series of responses, including updating the user page, trying to buy Twitter for 500 million dollars, but failed, and so on. Normally, Facebook is attacking. But this time, it was defensive and not successful.

Although Twitter is now much smaller, its core product is just a single feature, and user performance statistics are not as good as Facebook's, two companies are still in a tight relationship. As Twitter now exposes the @anywhere platform, the tension between the two companies has shifted from consumer to commercial. Facebook's "Like" button can also be considered a relatively weak defensive measure. But if the product executes well, it could also be a powerful new product that might not only hit Twitter's @anywhere, but also hit other sites like bookmarking, social news and referral sites.

Dramatically, the war of April will begin. Groups in the marketing community may face choice problems.