Marketing-style website Perfect storm-value

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Preface: I am in the website construction industry 5 years, based on the network construction industry in the past and the status of understanding and understanding, summed up some of the site to build the future direction of development, and peers and users to explore together. I hope you will benefit from it.

First of all to determine the scope, we are here only to discuss the enterprise website construction market. Enterprise construction station has gone through 10 years of history, the market is how to come, of course, the demand, then the construction of the station to determine the network of the market, over a long period of time, the need for enterprises to build the station is to set up their own company on the Internet, their information platform, their own network business cards. Is the need to show. But now, this demand because the enterprise's own market competition is becoming more and more fierce, has become an entry-level demand (of course, do not rule out now there are still no web site even said that the Web site useless theory, it is clear that they will be back peer elimination), business card-type web site has not met the

Now, what businesses need is a site to bring orders and visibility, exposure, influence. Corresponding to the needs of the upgrade, network products and technology upgrades with each passing day, now the most mainstream product is Network marketing, in fact, strictly in the sense that it is a service + technology, a consultancy service. But small and medium-sized enterprises, they need directly simple things, they care about a product directly can bring them benefits, they like products, do not like conceptual services.

In about 2005 years we create a word, marketing website, the word is very good. such as the neighboring network has been committed to the field of research exploration. Let's define a marketing site: marketing-oriented web site is based on corporate marketing goals for site planning, with good search engine performance and user experience, complete evaluation system, can be used to the organic use of a variety of means to convert visitors to customer service in the Enterprise marketing purposes website.

These years, the website construction market for this product cultivation and attention is not good, I think there is still lack of a system of understanding, we scattered in each subdivision of the product areas, do design to do the design, do the development of the development, do promotional to do the promotion, do optimization to do the optimization, do viral marketing virus marketing, The segmentation of this technique is not good for an enterprise website. Or back to a starting point, the goal of enterprise construction, we go to help enterprises clear this point: the business needs is to improve sales performance and visibility, this goal into the Web site marketing indicators is the monthly order, the number of monthly consultation, monthly flow, the number of registered members per month, the number of customers intention.

These indicators represent a corporate web site and enterprise sales capacity of strong and weak.

How can we improve these indicators and data? Help enterprises to establish and operate a marketing site, from the site planning, domain name host selection, keyword strategy, site layout, content architecture, design style, functional modules, keyword strategy, website optimization, IM customer service tools, CRM customer resource management software, Web site traffic monitoring software and so on, all around the Web site marketing indicators to start work.

Therefore, marketing-oriented web site for an enterprise's value is self-evident. It can be likened to this, he is a distribution in every corner of the Internet, in the presence of customer demand, he immediately appeared, with the customer docking and interactive sales, he will find as many potential customers, and the potential customers as much as possible into a signed customer. Can be bold prediction, marketing-oriented web sites will inevitably become an indispensable enterprise marketing tools and means.

such as the adjacent network focus on the Enterprise Marketing site construction field, and strive to research and develop marketing-oriented web site system, for the vast number of enterprises to create the most valuable and rewarding network marketing products.

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Author: such as neighboring network senior marketing consultant Email:sales@rulin.net Msn:ywxchina@hotmail.com.

Beijing, such as neighboring Network Technology Co., Ltd.-enterprises around the network marketing experts www.rulin.net.