Marketing tactics--talking about "bundling sales"

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A movie called "No-man's-Land" was recently released. The reason why I want to write this article is that a line in the movie gave me inspiration-"bundled sales" believe that doing marketing this line of the word is not unfamiliar, and even familiar with this marketing techniques, small series dare not say very familiar with such marketing practices , simple to talk about it can still be;

What is bundled sales?

Bundled sales is a form of symbiotic marketing, refers to two or more than two brands or companies in the promotion process to expand their influence, as a cross-industry and cross brand new marketing approach, began to be more and more enterprises to pay attention to and use.

The main types of bundled sales are as follows:

Preferential purchase, consumers buy a product, you can use the market than the preferential prices to buy B products;

The unified price sells, the product armour and the product B does not separate the price, according to the bundle after the unified price sells;

Unified packaging for sale, product A and product B placed in the same package for sale

The most common products in life

1. Five son drunk betel nut This is believed that a lot of Hunan people know, small series is Hunan people, love to eat betel nut, so it is very understanding. Small series have eaten a lot of betel nut (to say eat betel nut brand, not one to say, anyway the most impressive is five son drunk, now favorite eat

is also five son drunk. Five son drunk recently adopted such a marketing method; set two 5 Yuan five-son drunk bag can exchange a bottle of Wahaha purified water. Set of three five yuan loaded five son drunk bag can be exchanged for a bottle of Wang old Ji (add more treasure). This technique can be said to be

The most typical example of bundled sales is also the closest thing to a small series of living examples.

2. Do not know whether we have noticed, we open the network of telecommunications business, you can see a lot of mobile phone to buy the activity. It can be said that telecommunications to the use of bundled sales to the extreme. We often go to so-and-so mobile phone store when buying a mobile phone, also often encounter the activity of buying mobile phone to send money, in fact, bundled sales everywhere.

3. Double Shilai on the occasion, because of activities, so the wife forcibly dragged to the Apollo Commercial Square slipped a lap. The activity is, full 268 send the voucher volume 268, we love to buy more than four sets of bedding to spend more than 2,800, so sent 11 vouchers, and then use this 11 vouchers to buy two brand clothes (back home after the small set carefully calculate, feel very cost-effective, the money also spent very happy). This marketing approach is also one of the most common bundled sales.

What are the benefits of bundling?

1. Bundled sales can reduce the cost of sales. To improve marketing efficiency and reduce sales cost by learning exchange, to reduce sales cost by sharing sales force, and to reduce advertising cost by cooperating with the production of complementary products.

Service level Improvement

2. Service level improvement. Through sharing with other enterprises sales force, distribution channels, so that customers can more easily purchase, get better service, to improve product diversity, enhance customer loyalty.

Enhance the brand image

3. Bundled sales can achieve the brand image of mutual promotion. Weak enterprises can be combined with strong enterprises to enhance corporate products and brands in the minds of consumers in the doomsday reputation, thereby enhancing corporate image and brand image. Strong companies can also borrow

To help other enterprises to complement each other's core, so that their products and services more perfect, customer satisfaction further enhanced, brand image is also more optimized.

4. Enhance the ability of enterprises to resist risk. Through the division of labor between enterprises, complementary advantages, the formation of large virtual organizations, improve the stability of the impact of enterprises. To the virtual organization model to "scattered small ships" as a powerful "aircraft carrier."

Write to the last

Early days small wrote a "talk about how to stand out in the same type of site" mentioned in the friend-Albania group is a very famous enterprise! Friends of the Friends of the Aoteles is to sell the brand discount merchandise mainly large shopping malls, in the apparel industry competition in the circumstances, friends of the boss came up with a new way to play a new slogan, How much to send. It means spending more than a certain amount of money in the mall. Friends will send you a coupon. This way can not only attract customers to buy, but also to encourage customers to spend two times! This technique is actually a variant of the bundle of sales, the life of the bundled sales of many examples, as long as you go to explore, there will be some marketing examples for your products, you can use for reference may be a good choice!

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