Marketing thinking: See how Obama's neighbors use Obama to make money?

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US President Barack Obama left Chicago's home soon after taking office, with his wife Michelle and two daughters at the White House. In the face of several media interviews, Obama said fondly that he is very fond of the Chicago Hyde Park in the old House, when the tenure is full, he will take his family back to live. The news made Bill happy because he was Obama's old neighbour.

A few years ago, Bill had a bet, he vowed to 2010 years, will become a millionaire, see the deadline is only 1 years, his goal is far from achieved. Now, the opportunity has finally come. His house is worth a hundredfold for Obama. What a rare thing it is to be a neighbour to President Barack Obama, one of the most famous people in the world. So, hopefully, he is handing over his house to an intermediary company for sale.

In order to promote his house, Bill also deliberately built a website, all-round introduction of his home: The mansion has 17 rooms, nearly 600 square meters, very practical and comfortable. More important, Mr Obama has been here many times and has taken a campaign ad in front of his fireplace. This is a house that has been recorded in history! Bill believes that with these selling points, he, the House will be able to sell more than 3 million dollars in high prices.

As expected, this site soon has hundreds of thousands of people click to browse, however, let Bill tumbled glasses is, attention to the House, although many people, but no one is willing to buy. What is the reason for buyers to look down on the house?

In order to figure out what was going on, Bill looked carefully at the message on the website. Originally, people worry about buying his house, they will live under strict monitoring. Yes, Obama and his wife and daughter have all gone to the White House, but there are still a number of agents protecting Obama's other families, and nearby public places are covered by a dense camera. Privacy is hard to protect as long as you leave the house.

Even worse, when Mr Obama comes back, reporters will surely flock. At that time, the neighbors ' lives were bound to be more seriously disturbed. By then, every day in and out of here, I am afraid the security and agents will be treated like the inmates of the inspection and cross-examination. What is the difference between a living environment like this and a prison? Even friends, estimated to be afraid of trouble to the door!

In this way, after more than 1 years, the house is still not sold. Bill was so anxious that he promised his family he would go on vacation with the family after the sale, but he couldn't keep his promise until now. His bet with his friends was about to lose, and just then a young man named Daniel found him. Daniel told Bill why he wanted to buy a house, like Obama, who had black blood. Obama is his idol, but he has never held hands with Obama. If he buys this place, he will have a chance to meet the president.

The house finally had a buyer, and Bill was so excited that he almost wept. Although Daniel is very willing to buy Bill's house, the problem is that he can't afford to pay too much money. Bill finally met a buyer, of course, not easy to let go, he made a big concession, at last, they signed the following agreement: Daniel down 300,000 dollars, and then pay 300,000 per month, 5 months total pay 1.4 million dollars. The house is owned by Daniel after the first payment is paid.

Bill was happy, although the final price of the house was much lower than he had expected 3 million, but more than 20 years ago, when he bought the house, he spent only tens of thousands of dollars, so he earned. Besides, he was old enough to leaves and move back to the farm in the country.

After receiving the first payment, Bill left Daniel his own account and took his family on a trip. On the day of his departure, he learned that Daniel had mortgaged his house to a bank and lent him a loan. After more than half a month, Bill found Daniel had transformed the mansion into a kindergarten. Originally, Daniel is a kindergarten director, so it is not difficult to do a kindergarten here.

When the use of the house changed from residence to kindergarten, it was necessary to monitor too closely. The kindergarten, which adjoins Obama's old house, has become the safest kindergarten in the United States. Many millionaires are willing to send their children here.

In order to promote the kindergarten, Daniel also contacted a lot of celebrities to teach the children in the garden. Many of these celebrities are black stars, they are proud of Obama and excited about lecturing to the kindergarten next door to Obama, and this is a place where journalists are always concerned to communicate with their children and naturally increase exposure, so the famous people are happy to accept Daniel's invitation.

In the first month, Daniel easily paid bill 300,000 with the received down payment. Two months after the opening of the kindergarten, Obama took the time to turn around and visit his new neighbors, blow, Daniel Kindergarten more famous. More and more celebrities have volunteered to communicate with their children for free. There are many parents who call and want their children to be educated, and they are willing to pay a few extra tuition fees.

Many advertisers are scrambling to get in touch with Daniel, who wants to advertise on the outside of kindergarten, where the exposure rate is too high and it's too bad not to advertise. To this end, Daniel intends to conduct an auction of advertising wall activities. There are a lot of brands that want to compete, but ads like cigarettes, snacks and alcohol, no matter how much money, are not allowed to bid.

5 months later, Bill received a 1.4 million-dollar housing payment and finally became a millionaire by the end of 2010. But Bill understands that the biggest winner of the deal is not himself, but that of Obama's new neighbour, the kindergarten director Daniel.