Marketing to do the user's stepdad products to do the user's mother

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At the beginning of the year, there are a variety of summaries and plans, the Internet is the case, the 20,130 major marketing cases, 20,130 key keywords and so on layer is not poor. At this time, Lao Zhang also lonely, say to marketing, product role metaphor.

First, marketing.

Marketing recognition of the emergence of the third time after the Industrial Revolution, is the 50 to 70. The seller gradually increased, resulting in supply greater than demand, marketing appeared. Simply put, marketing is through a variety of ways, allowing users to generate interest in order to reach the purchase.

2000 ago, marketing is very simple, an advertisement, rich. And after 2000, with the interest of the Internet, with the entry of foreign marketing ideas, domestic marketing means more and more cattle, marketing Daniel also one of the emergence. Our current marketing ideas, in fact, are most accurate, through the precise channels, the message conveyed to us, accurate to the intention of the user there.

With the progress of technology, the accurate and accurate channels of communication has become more and more easy to achieve, and we have to convey the message, but increasingly becomes the essence of marketing. Here, please allow me to call marketing the user's stepdad.

Previous marketing, the transmission of information are mostly around the characteristics of the product itself, word-of-mouth guidance and customary guidance, etc., so that users understand products, indoctrination habits and word-of-mouth, with the advantage of marketing channels, so as to achieve marketing purposes. Now the marketing, gradually began to break out of the product itself, but called a spiritual communication. For two examples, the orange-inspirational orange (70-year-old entrepreneurial, never admit defeat), Chevrolet Mai Rui Bao-the strength of the forward (through the star, the car as a profound force to spread).

I wonder if anyone has ever thought about this issue, marketing communication spirit, in order to convey what? Personally, this is to convey a sense of belonging, trust. Just like stepdad, get the child's sense of trust and belonging. Users are the same, all of our marketing purposes, is through the user's sense of belonging, value, entertainment to the user's trust.

Of course, there is no denying that many enterprises are still doing product characteristics of the promotion, the effect is very good.

Besides the product.

Strictly speaking, the product is also a part of marketing, the backbone of marketing.

If, accurate marketing, gain the user's trust, experience the user's product. At this time, the significance of the product is particularly important, not only will involve two purchases, but also involved in After-sale, Word-of-mouth and other issues.

So feel, products to do the user's mother. If you know what the user wants, and give it to you. For example, children want to eat beef noodles, mother must meet it, but also to reconcile the word of mouth, the greatest envy to meet the needs of children.

Products, not only to achieve greater profits, but also to understand the internal needs of users, through constant adjustment to maximize satisfaction.

So I think, a qualified marketing, must be a qualified "stepdad". A qualified product, also must be a qualified mother.

Article source: Lao Zhang Seo:http://www.laozhangseo.com/?p=103