Marketing-type web site daily traffic over million orders are not satisfactory

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Enterprise marketing methods are no longer monotonous use of traditional methods, more and more marketing-oriented sites are established, marketing-oriented sites using SEO optimization method to do the industry's keywords, trying to get good rankings by keyword to bring traffic to the site, and then produce the corresponding order sales. Through the webmaster to the site carefully optimized, the site's daily IP traffic is rising, but the order sales are unsatisfactory.

Marketing-type site is the biggest fatal point is Gaozhi flow is not the order, the webmaster put this situation due to the external factors of marketing, but the Web site out of the high rate is more than external factors so simple, the author of the following from a number of reasons to analyze the cause of this phenomenon.

Keyword positioning is not accurate

Website wants to produce a certain product sales, keyword positioning to accurate, accurate to the user search this keyword, after reading the product details and will produce orders. Site can not blindly choose keywords, or a wide range of positioning keywords, many users search the product scope of the key words, may be to purchase products, more is the product information understanding. For example, the user search keyword "mobile phone" more traffic is to understand the mobile phone, or to understand the parameters of the phone, even if the site can be ranked on the home page is very stable, the site can get only a large number of users to browse traffic, can generate orders of less traffic. Webmaster Why not change their thinking, narrowing the search scope of keywords, and replaced by "buy * * Brand mobile phone", the site can be in this keyword to obtain the corresponding flow, then the flow rate of conversion is certainly higher than the "mobile phone" a lot. The more accurate the keyword, the higher the conversion rate of traffic.

Website has no perfect order system

It's an online marketing site, website establishment is to be able to create an order, online production orders are indispensable of course, perfect order system, do not appear after the company set up a site, and throw aside, the user after the order can not be timely processing orders, Such an order system will not only affect the sales of enterprises, but also affect the brand credibility of the enterprise. Skills Network Marketing to users have a certain shadow of the heart, do not know whether is a liar enterprises, etc., if the user orders but can not be processed, in the user's heart such a business is a liar site, users will immediately jump out of the site, at the same time, will no longer continue to visit the site For marketing-oriented sites to have the actual type of things, not only need SEO optimization, more is to provide users with perfect service, order system with high-quality online customer service, rather than the false QQ Online Services icon, to truly do the user came to the site, and can provide professional services, After the order to timely processing, the first time the product to the user.

External extension Platform Limitations

Webmaster do marketing-type site external promotion, more is to expand the external promotion platform, can not be limited to a platform, a lot of webmaster errors outside the promotion as a chain of construction, in some forums or blog ring hair outside the chain, the forum users will often be the same industry promoter, even if the site through the chain to obtain the corresponding flow , the same will not have a very high rate of flow conversion. Marketing-oriented site to do SEO optimization of external construction, here to webmaster suggestions is to "website promotion" and "outside the chain construction" separate operation, "website promotion" More marketing means, look for user activities platform, promote their own products to attract customers Click to browse, the promoter needs careful planning their own promotional programs, The results of the promotion should be monitored; Outside the chain construction "more is biased toward the search engine crawl, do outside the chain construction hope can obtain the corresponding search weight, enhances the website keyword rank, obtains the corresponding user by the keyword rank, then produces the corresponding flow." Do a good job outside the promotion program, after the promotion of effective monitoring, to better improve the site's flow conversion rate.

Passers-by International (http://www.tuhuiguoji.com/) webmaster oneself is also do marketing site, for marketing-oriented site construction impact factors are very important, the design of the site to take into account the user's experience, can not unilaterally take into account the recognition of the search engine, Also need to consider the product to the user's attraction degree, both can better the marketing-oriented site construction, in order to better improve the site's flow conversion rate.