"Marketing Value" viewed from the analysis of soft-text marketing

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The emergence of soft text to let many small and medium-sized enterprises see red Eye, think the development of small and medium-sized enterprises can rely on soft, will own a good brand of packaging, product good promotion. However, to this day, we really see the value of soft marketing? To do products famous is just a brain platinum soft text ads, so that we always say soft marketing, soft wen marketing, but how can not see how we will its marketing.

As a result, many enterprises in the question of the effect is, the value of soft marketing in the end where? We through the promotion of soft marketing value, although to get some benefits, but the real "big sell" or not. So, what enterprises need to know so far is why the marketing value of soft wen is not very good embodiment?

Why is the marketing value of soft wen not well reflected?

There is only one reason, no originality!

When you repeatedly to chase the soft wen marketing effect, often get counterproductive effect. Because your soft wen marketing too many elements of marketing, but forget that the soft is a creative innovation. is not a separate marketing, often the most valuable marketing is invisible, into the marketing circle, unable to extricate themselves.

If you have seen the brain platinum after the ads, you feel the overall planning of marketing, copywriting design, soft paper packaging is absolutely perfect, and at this time, your users the same attention. When you go to imitate, to learn, but let oneself into a dilemma, there is only one reason: Brain platinum only one! There is only one pillar of history! and the value of brain platinum is the only one that creates a brand culture.

This explains why you dug up a corner of a company, but never dug its culture and technology. Because, the real culture to create, the real management model, is unique, you even bother to dig, is always in imitation, has not copied. At this point, the voice of the opposition, then Tencent is how to get up, has been plagiarism. In fact, you see Tencent's plagiarism, but did not see Tencent audience users.

Or you can look at the bottom right corner of the screen, is there a flashing head?

Believe you know the answer.

The topic back to the soft marketing, how to do soft marketing? As if this problem is more like how do you market a product? Real marketing or only you know, plagiarism is always a stepping stone, if Ma Teng did not want to do China's QQ, I believe you still do not use. So, the beginning of more marketing, need to see if you will want to.

Marketing is how far you can think, and how far your marketing can go.

In fact, everyone has given the ability to marketing, creative ideas, even the ability to start a business, however, the goal is often too long to practice, the most need is your idea is correct, your ideas can be put into practice, and, the most important thing is whether your ideas can be marketed.

What is real marketing? Do you have an answer?

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