Marketing web site construction to enhance the user experience to truly win sales

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For some time, marketing-oriented web site construction by more and more enterprises mentioned, with the continuous deepening of Internet applications, marketing-oriented web site concept is also constantly enriched by the extension. Marketing-oriented website Construction is the first part of the site construction category, we said Jingdong Mall is a successful marketing-oriented website, perhaps no one will be questioned. Because he succeeded in converting the product into a commodity, producing a real deal, and increasing the value added of the product, the mission of website marketing was also completed in a transaction. However, if we have a common publicity-oriented corporate web site, defined as a marketing site, it is estimated that many people will raise objections, because it does not produce the actual transaction.

This is a myth, the real marketing site, or its broader definition, is the ability to successfully convert traffic to sales, and constantly improve the conversion rate. A successful marketing site, depending on research, planning, art design and programming, integrated marketing and so on, and user experience is the main line throughout. For example, a brief and easy to remember the domain name URL, exquisite and vivid professional design, and so on, only suitable for the site browsing groups, and constantly enhance the user experience of the site, to perfect control of the marketing process. User experience is also a very broad concept, and there are differences of opinion, but the Shanghai website Construction Company Pilotage Technology, combined with the nature of corporate website construction marketing, at least the following three points is necessary.

First, improve access speed to ensure stable operation

No speed, everything is floating clouds, for marketing-oriented website Construction, this is the truth. A survey showed that the site was loaded for more than 5 seconds, 30% people would give up waiting, and more than 10 seconds, with no hint, at least 80% of them would opt out; more than 20 seconds would not open, and 95% or more people would simply close the browser option tab. Not only browsing speed, the stability of the site is also critical, unstable operation as if loading speed does not give force, will greatly damage the user experience. In China, the current three-net integration only stay in the oral, and no real progress, interconnection is a headache, for small and medium-sized enterprises, this dilemma is the only solution is to select multiple line access to the website host, although the cost is slightly higher.

Causes the website to load slowly, the operation unstable factor many, mainly manifests in two aspects. One is the Web site design and program development issues, such as the page used too much flash animation or JS special effects, although very flashy move, but quite expensive bandwidth and server resources, artificially slowed access speed. Too much scrolling on the page can also be extremely costly to server resources and add to the burden of content loading. The human program writes bugs, such as forgetting to close in the call database, looping statements without specifying an end condition, and so on, so that the server is overwhelmed and consumes too much resources. The speed and stability of the website, and the host space relationship is also very large, configure a high bandwidth foot access line excellent server, will naturally give the force site access speed. Especially, the quality of server and access bandwidth is very important.

Second, visual preconceptions, design professional win

First impressions are intuitive, especially when users don't understand everything. Just like Maotai, Wuliangye wine, but also need good bottles, good packaging, good advertising, as for enterprises, the site is also a kind of packaging publicity, there is a marketing-oriented enterprise website, more so. Proficient in detail, can be perfect interpretation of corporate image and concept value of the design, can effectively enhance the website publicity; Similarly, a shoddy site, will also play a publicity role, but this publicity is negative, is negative. In the design of the website, the professional website construction company Pilotage Technology view is, regardless of the function is simple and complex, the design must be professional fine. Prefer to have no web site, give users the space to imagine, nor shoddy design of the site.

The first impression that the site leaves to the user often determines the cost of later marketing. Whether the website design of fine professional or not, its intuitive feeling is the site itself, in fact, will extend to the overall management of the enterprise, a website even do bad business, can provide how to let people rest assured products and services? Marketing-oriented web design should not be a fancy dazzle to win, but to professional, can be combined with the industry to effectively show the company's business, The core value and the management idea, the website construction based on the goal of the marketing must also be fine, because that embodies the enterprise's attitude. Professional design is a broad category, including the narrow sense of art design, including animation, including the overall website copy.

Third, the use of webmaster Tools, marketing perfect control

Construction production of marketing-oriented web site, there are three webmaster and marketing tools have to mention: Traffic analysis statistics tools, Baidu Thermal Force and online customer service communication tools. The purpose of traffic statistics is to let us know the source of web traffic, marketing strengths and weaknesses. For example, customers often visit those pages, those content has yet to be upgraded, users often through which search engine which keywords to browse the Web page and so on, in the latter part of the site marketing optimization, with the reference to these data, you can target targeted; Baidu thermal force, some similar flow statistics analysis, It only focuses on a certain page of the site, more targeted; online customer service Tools Now there are many, as an effective real-time communication negotiation tool, you can instantly grasp the potential users in time. However, it should be noted that marketing should not be too active, the purpose of marketing tools is to more convenient resolving, provide advisory services, rather than frequent active attack constantly harass users.

What kind of site is a good site? Although the standard of judgment is different, but there is a main axis is the user experience, that is, users browsing the site after the feeling. Marketing-oriented web site construction is so, effective visitors to guide the customer, the flow of traffic into sales, is the purpose of marketing-oriented web site. All of this is based on a good experience for the user. Shanghai website Construction Company Pilotage Technology (http://www.joyweb.net.cn) proposal is, if the condition permits, before the website construction plan may wish to carry on a simple research, unifies the industry and the product service localization, more from the user point of view. Because, the user is God, not a slogan but to embody in every detail, nor is it a result, but a dynamic process, site construction fully take into account the needs of users, will naturally to the user positive feedback. Wen/Ye Zhixuan