Marketing web site should have what marketing factors

Source: Internet
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The development of the website is more and more fast, more and more enterprises begin to join the network marketing, then derivative the website of the marketing type. Marketing-type web site with the general enterprise there is a certain gap, the enterprise-type site is more of a display of corporate culture, marketing-oriented website More is to achieve the purpose of marketing. For marketing-oriented web site construction, should be in the beginning of the site to add optimization factors. Below A5 Webmaster Network SEO Diagnostic team (http://www.yuehuai.com/seozhenduan/) talk about marketing-oriented web site should have what marketing factors.

First: Perfect online customer service. The ultimate goal of marketing-type Web sites is to reach sales, sales process indispensable is customer service consulting, network marketing customers may not see the real products, then customer service system becomes the only life-saving grass, all of their problems want to be resolved through customer service, so, marketing-oriented website to achieve perfect sales, Perfect online customer service is significant customer service system does not need to be a complex floating type, which will affect the user experience, if you can not find the user's favorite customer service mode, the home page display voting system, so that users of the site to choose their own favorite customer service, can not do everyone like the way, At least meet the needs of most customers.

Second: Perfect website system. Marketing-type site needs to add the optimization factor from the beginning of the construction, the website backstage need to have the function that automatically adds the caption and the description, facilitates the optimization personnel to optimize, the marketing type website needs to be able to automatically generate the static. Marketing-oriented web site is more attention to the search engine crawl, product display methods as little as possible with flash, marketing-type site images to add alt tags, the site needs a stable server, in order to avoid the transaction in the process of causing customer losses. The title description of the website should pay attention to experience, do not need to appear in the keyword accumulation, in a limited number of words to the site's products kimono, the business display, so that users of the site to generate clicks of interest. The marketing type website needs to let the search engine collect, more needs lets the user produce clicks the browsing, then produces the final sale.

Finally: Perfect website traffic statistic tool. Website through the above two points of perfect, and can let the website into the marketing stage, marketing-type site is the most important to let the site have traffic, so that the site's flow rate of conversion is high, then the webmaster may need to help the flow statistics tools, webmaster to timely analysis tool data, analysis of the main source of traffic flow, the rate of conversion, Statistical tools can be seen users of the site's viscosity, you can analyze the site which page sales rate is high, which page user experience, through the analysis of data, can better to optimize the site to better improve the flow of the site.

Marketing-oriented web site is the ultimate goal of sales, so must have a sound marketing system, more is to have high-quality services, whether the user experience or search engine included, all need to have high-quality content and website support. At the same time, the marketing site must have the above factors, is really a marketing site, in order to achieve better sales. Changzhou Talent Net Submission Original

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