Marking technique of landing page for bid promotion

Everyone started to mark landing pages, possibly to differentiate between bidding and free flow, to count more granular ROI (http://www.aliyun.com/zixun/aggregation/14210.html "> Input-Output ratio"). The following small head bidding software small set to share some landing page marking simple skills, let just start Baidu bid to learn friends on landing page Mark has a preliminary understanding.

Now commonly used tags are basically the use of "?" and "&" two symbols completed, &utm_content=text&utm_campaign=campaign. One thing to note: "?" As well as "&" must be in the English input method state to be effective, we recommend that each time you add a tag, test the link is valid, so as not to appear dead chain.

Let's break down this tag and see what each part of the tag means.

Utm_source=baidu: Advertising platform, can be Baidu bidding, 360, sogou promotion or Soso, etc.

TM_MEDIUM=CPC: Advertising channels, Baidu search promotion or is the Network alliance;

Utm_term=sem: Promotion plan name;

Utm_content=text: extension unit name;

Tm_campaign=campaign: Relative to the key words;

Using this method we can be accurate to each click to key words, to statistical keyword consultation transformation effect.

The landing page tag, in addition to the common function of pinpointing keywords, can also help us evaluate the effect of daily bidding adjustments.

Of course, here to add a time tag to the landing page, such as &utm_time=0508, said the landing page was modified on May 8, and the specific changes will be referred to the records of the log: is to add more concessions or adjust the style of the consulting entrance and so on.

The Netizen @ Wuhan-sem-Black and white special share: If you also want to differentiate the dialogue data that the bidding brings, how many is the dialogue that the main business brings, you can make the change on its mark. If your main business is double eyelid, then after #baidu, you can add SYP.

Advantage: In this way, you can enter #baidu?syp in the "category lookup-trajectory" of the business pass to see the dialogue data brought by the nose in the bidding, so that we may find the problem and solve the problem!

Disadvantage: Although the landing page can be better differentiated, but not friendly to search engines, there are a large number of duplicate content pages.

Small head bidding software to provide trial writing, trial registration: Http://vip.xiaonaodai.com/index.php?act=register&fromid=8. Consulting qq:1966359893 Hotline: 025-68781274