Mars Competition Special point: The Internet era of pioneering outlet

About http://www.aliyun.com/zixun/aggregation/6934.html "> Internet entrepreneurship, many people said to stand in the Tuyere, the opportunity to find more important than efforts." But people often ignore a basic fact, how to identify where is the tuyere?

Where is the road

It is clear that the advent of the Internet will create a universal connection between people and people, people and information, people and things. It can be said that the emergence of the Internet in these three areas is bound to create opportunities, such as Facebook for the representative of the Sns,google for the search, Amazon is representative of the electric business. Occupy a blank area like the process of racing, bat a No doubt the Internet, the new technology brought about by the potential of the space is taken up a large chunk, others have to O2O such a subdivision of their own domain.

Similar to the broader needs of the technology, people's mentality changes will lead to empty areas. This change in mentality can be divided into three stages.

The first generation of products with specific features to address the specific needs of people as a breakthrough point, the product is the tool. PCs, printers, copiers, word and so on are such a product. Most products have been produced so far since the industrial revolution. Lenovo is also emerging from such a pattern.

Second-generation products add value beyond the function, which is represented by the iphone. This has changed dramatically with the previous generation of products in development mode. The conceptual integrity of a product becomes important after it has been elevated to a very important position. Mr Jobs created the era of product managers, and Zhangxiaolong the story.

Third-generation products in addition to the function and experience, but also add the emotional attribution element. This is the change to the story of millet here, mobile phone or that phone, but in the creation of products when the user has been involved in the user to become part of the product, the product to solve the real problem at the same time also solve a certain emotional attribution problem, rather than simply the pursuit of the ultimate user experience, it will be more complete coverage of users.

Useful, tasteful, and belonging to the refraction is the change of mentality, which relies on the development of science and technology. So the key to finding your own direction is to position yourself in the space of technology and the changes in people's mindset.

Where to look for opportunities

Entrepreneurs need a leap of thinking to look for opportunities, which means we need to refine some basic patterns. In fact, it can be summed up as two kinds of models, a kind of comparison is called from the bottom upward;

The bottom-up pattern is most commonly used. In life, we will find some things that make us dissatisfied, such as things expensive or inconvenient, to use the Internet to its solution to make it more in line with the needs of people is a bottom-up approach. This method is related to personal growth experience, such as Ma Yun to do the electric business, Robin Li do search. This method is more specific, but it relies on human intuition and experience.

The Top-down pattern is less common. The internet can be divided into people and people, people and things, and people and information, and when the volume of information unlimited expansion of the inevitable need for an effective way to obtain information, this is the search engine. This method can catch the essential trend, but the disadvantage is not knowing the distance with the reality. But it is not good to know the timing is right, after all, MA also wanted to sell Tencent.

Both models are available, but there are some limitations to finding out where the opportunity is, but there is a way to measure the value of the specific direction.

Can you get the gold?

The above mode can always find a point of direction, but before the resources, it is clear to the direction of the following in the end can Amoy gold.

The standard of formal judgment is simple: to be different. This difference is not the product of the parties feel the same or not the same, the key is from the general audience point of view, whether you can identify this difference. General Mobile phone 3000, you are similar to mobile phone 1799 this is different, others deliver 3 days, you 1 days this is different. 58, the market, People's network is not different.

In addition, you can make some judgments about the value that the direction can produce.

The idea of a variety of products basically goes back to the three fundamental models: either subverting the existing value chain, making things cheaper than they are, such as electricity, or making the trouble simple, like searching, or being fun enough, like social networking and gaming. The greater the universality, the greater the potential of the cause, the more the gold is dug.

Differentiation plus being cheap enough (reducing utility costs), useful enough (increased efficiency) or interesting enough (to ensure the amount of information) can actually kill a lot of directions and remove many worthless attempts.

Concluding

Entrepreneurs are more likely to use the bottom-up model to find their own direction, rather than using Top-down mode. But in fact as the blank areas are filled in more and more full, the top-down approach will be more and more effective, after all, it can help us find some areas that are not intuitively perceived.

As we have often mentioned recently, insight is more important than knowledge, and when the direction is wrong, all subsequent efforts become worthless. And in the future, this Top-down model is bound to be more and more valuable. Often said that the lean can always solve the problem of product-level, and can not solve the direction of the problem, after all, the original intention is to do the mobile phone finally become the main force to do the car most of the time is still a wonderful thing. (This article views from idonews column Li)

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