"Mars Contest dialogue Top VC" deep Venture investment Liu Xi: Investors need to integrate into the entrepreneurial ecology

Donews November 20 News (reporter Yu Vivi) in 3721.html ">2014 Mars Internet Innovation Competition Media meeting, Shenzhen Innovation Investment group North China and Beijing company general manager Liu Xi in an interview with the Donews, the domestic entrepreneurial environment to turn good, To a certain extent to reduce the entrepreneurial cost of entrepreneurs. In such an entrepreneurial environment, investors should be more quickly integrated into the entrepreneurial ecosystem, through their own identification capabilities, to explore more excellent and valuable entrepreneurial projects.

Domestic entrepreneurial environment is excellent

With the popularization of the Internet and the continuous updating of technology in the world, more and more entrepreneurs are joining the entrepreneurial team. Compared to the domestic internet just emerging stage, the current entrepreneurial environment where entrepreneurs have undergone tremendous changes.

In Liu Xi's view, the changes in domestic entrepreneurial environment in recent years are mainly embodied in three aspects:

First of all, domestic entrepreneurship in a certain region has become a craze, by its internet, mobile internet and electronic related fields, more and more entrepreneurs are scrambling to enter, venture capital institutions have given a higher degree of concern.

In the process, a large number of young entrepreneurs began to emerge. At the same time, many successful entrepreneurs have once again gone into business again.

Second, investors have a greater degree of support for entrepreneurship. Domestic venture capital, equity investment, investment funds in the domestic market ushered in the two climax, most of the current has achieved better returns. This has partly exacerbated competition among investment institutions and the pursuit of new competition opportunities, and more and more investors are starting to look for early projects in a wide range.

Finally, the most important thing is the support of entrepreneurs in the policy, more local governments in different degrees to the entrepreneurs in the funds, resources to nurture.

Challenges and opportunities coexist

Liu Xi said that the integration of the current domestic large entrepreneurial environment, a large number of entrepreneurs influx, investment and the government's support for entrepreneurs, coupled with the introduction of the registration system next year, a substantial reduction in the start-up costs of entrepreneurs, this will be a very good opportunity for domestic entrepreneurs.

Specifically, through the improvement of domestic entrepreneurial environment, the entrepreneurial cost of entrepreneurs has also been reduced to a certain extent, including free office space, the initial venture capital, the support of investors, more mergers and acquisitions of opportunities, for entrepreneurs is undoubtedly positive.

But at the same time, domestic entrepreneurs will soon face more challenges. On the one hand, a large number of entrepreneurs to increase the competition between entrepreneurial projects, when entrepreneurs face more entrepreneurial opportunities, they need to have more rapid identification ability;

On the other hand, investors are also beginning to have higher requirements for the ability of executive, resource integration and talent competition. Therefore, the improvement of domestic entrepreneurial environment, for entrepreneurs, is actually a challenge and opportunities coexist.

Investors need to integrate into entrepreneurial ecology

Under the change of domestic entrepreneurial environment, the competition situation of investment institutions also began to change gradually.

Liu Xi said that as the entrepreneurial environment turned good, investment institutions began to face a large number of entrepreneurial projects and teams, which requires investors through their own eyes, in the vast number of entrepreneurs to screen out the real heroes.

In response to the above changes in the domestic entrepreneurial environment, deep venture investment began to pay more attention to enter the ecological system of entrepreneurship, in improving the ability to judge entrepreneurial projects, but more important is to integrate into the entrepreneurial ecological community.

This is based on the donews's participation in the Mars Entrepreneurship Competition. "We want to be able to integrate into the entrepreneurial ecology of entrepreneurs, to be able to support them from the start, and to better explore their value and turn them from one idea into a real business," Liu Xi said.

The three major investment directions of deep venture capital

In addition, Liu Xi also detailed analysis of the next step in deep venture investment direction and focus on the layout. Liu Xi said that in all of the entrepreneurial projects, deep venture investment is the most focused on three directions:

First, the entrepreneurial project based on mobile internet. Liu Xi said that with the popularity of smartphones, mobile phones can change people's social contacts, sales patterns, health care and so on, these areas lurk a lot of opportunities, volume is also very large;

Second, the cultural media industry. Liu Xi said that the rapid development of the Internet, more users began to UGC the way to produce their own original content, including music, video, novels, text and so on, these are opportunities.

In addition, FMCG and mobile internet are combined projects. Entrepreneurs should be through the Internet, mobile Internet to transform the entire FMCG industry, so that the food industry healthier, the sky more chopped blue, water clearer, people's life better.

Liu Xi revealed that, in response to the above focus on direction, deep venture investment set up seven major industry sectors, set up a professional investment group to achieve in the hot business areas, the outstanding entrepreneurial projects to maintain continuous tracking. Finish）

Contact Us

Contest Registration Official Website: mars.donews.com

Enquiry Hotline: 010-57748670

Email:mars@donews.com

qq:3037766895

Focus on Donews official micro-letters, learn more about the contest information