Mars Contest Inventory O2O: From the power provider to local services

Donews November 27 News As the experience of the rise of the internet and great changes in the industry media, Donews since its inception in April 2000, 14 years witnessed, accompanied many internet people from entrepreneurship to success. The purpose of this article is to give examples of the stories of Donews, E-commerce and O2O startups.

O2O is online to Offline (offline on-line/line to line), this concept originated from the United States, its concept is very broad, as long as the industry chain is involved in the line, but also related to the line, can be collectively referred to as the O2O.

At the earliest, the O2O model appeared at the time of the rise of the group buying site; by the year 2013, O2O into the rapid development phase, the integration of localization and mobile equipment began, the market has emerged a number of local biochemical services O2O enterprises, and by 2014 years, localized O2O services have been vigorously developed, A number of localization services enterprises have access to financing.

Group Buy Enterprise: American Group net

American Group Network was established in March 2010, is one of the earliest established group buying website. Revenue from the site includes commission income, spreads and a small amount of advertising revenue.

Since the beginning of the United States to pay more attention to its own brand building, the company in March 2011 put forward the "expired" strategy, in July 2012 launched a "retreat at any time." These two points raise their reputation to some extent. At that time, the United States Mission CEO Wang has publicly said that many consumers think that the waste of the former, we will return to consumers, he believes that with tens of millions of dollars to burn money to hit ads, as a direct return to users, as a publicity point of Word-of-mouth.

The emergence of group buying promoted the local life service of the degree of electricity, but the game is to buy a high discount to attract users of impulsive consumption, so that, can not start to buy the site, merchants and users to achieve a tripartite total win. Group buying sites have once faced merchants leaving and the bottleneck of user churn. Data show that in 2012, the United States network of traffic in a certain degree of decline. Therefore, the United States has begun to explore its own model of the process, the main focus of exploration is the local life service O2O.

November 2013, the United States to officially launch the online booking platform "American Regiment Take-away", the takeaway industry as its deep excavation of local life service point of entry. At the time, Wang's idea was that "any industry that hasn't been changed by the Internet is about to be changed by the Internet".

American Group Network Vice President Wang Huiwen also said that the overall layout of the United States as a "T-shaped strategy", horizontal for group buying, vertical is vertical category, the United States and the group is the "one vertical". At present, the United States group has been through group buying, the United States to sell, Cat's eye film, the United States Regiment hotels and other products, in food and beverage, leisure and entertainment, hotel tourism and other O2O vertical areas of in-depth layout.

Electric business platform: Jing Dong

Many localization services O2O entrepreneurs will be the O2O industry leader.

1998, Liu in Zhongguancun, set up Jingdong Company, 16 years later, Beijing-East officially listed in the United States. Although Jingdong had been in a loss for five consecutive years, it did not affect investor interest. Finally, Beijing east to 19 U.S. dollar IPO pricing, financing nearly 2 billion U.S. dollars, the market value of 26 billion U.S. dollars, only from China, Jingdong market capitalisation after Tencent, Baidu.

The model of Jingdong and Amazon is very similar. BEIJING-east to the main proprietary goods, retaining a large inventory, and the formation of a huge distribution and logistics network. Before this, Taobao's electric platform is only the docking of Third-party logistics enterprises. In addition, Jingdong also spent a lot of money and manpower to serve on the same day, Beijing East for the warehouse and freight trucks and other infrastructure pay a high price. This is also one of the reasons for the entrepreneur and its admiration, in their view, Jing-dong in the O2O to achieve real depth.

In the course of growth in Jingdong, it is worth mentioning that, in March this year, Tencent Holdings announced that Tencent and Beijing East established a partnership. In this transaction, Tencent provides micro-letter and mobile phone QQ client portal position. At present, nearly 18% of Beijing's orders from mobile devices, with the further development of mobile payments, this figure will continue to climb. In a recent earnings conference call, Liu also said, "Whether it is micro-mail or QQ, is a gold mine, frankly, we still have a lot of potential to dig."

Localization Service Enterprise: Home Gourmet Meeting

On the September 17 of this year, the O2O of the field of takeaway service, "Home gourmet" announced the completion of the D-round financing. The financing by the BoE and Macquarie jointly led the investment, the amount of 50 million U.S. dollars.

Home food will founder Sunhao is also "Jingdong model" one of the advocates, so Jingdong two times to invest in home food will be the reason in addition to its own optimistic, perhaps more likely to be consistent with the concept of the same. Home food will be built out of the take-away delivery team, only in Beijing meal delivery personnel on the scale of up to hundreds of, this data is even more than the total number of other booking site staff. Sunhao that, the core of catering take-away O2O is service, home food will be built from the purpose of logistics delivery is to be able to control the service link, and not like other platforms are only responsible for processing orders, and not responsible for follow-up services.

Although the control of the service is ensured, the logistics and manpower costs invested in the operation become a problem that cannot be neglected. In this respect, Sunhao said, home food will be the co-operation of the brand, the credibility of the restaurant, and these brands in the price is also slightly higher, "logistics costs determine the home food can not go and roadside booth cooperation", Sunhao said.

Although the operation of the need to invest a greater cost, but this model has been many practitioners praise, follow. As May this year, the completion of the 80 million dollar investment is hungry Mody has openly said that accept the public comment on the strategic investment, mainly because of the fancy it brought to the high-end restaurant resources and white-collar consumer groups. Are you hungry? Founder Zhang Xuhao also said it would build a logistics platform for food takeout. Finish）

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