Mass mail and mass message to create O2O three-dimensional network

"Network syndrome", "http://www.aliyun.com/zixun/aggregation/13079.html" > Cell phone syndrome "the explosion of such words, witnessed the Internet, especially mobile Internet development trend of rapid." When you go into the coffee shop, the library, when you wait for the subway bus, and even sleep on the pillow do not forget to put on the phone, gently pull a few. Modern city people on the mobile phone of this dependence, businesses see in the eye, product promotion staff is planning in mind, recently, a customer will use U-mail mail mass platform and mobile phone message combination, realize the "line under" full coverage of the target crowd, achieved good results.

Email and SMS are important contact ways for users

e-mail and mobile phones are necessary for modern communication tools, mailbox in the Internet has been the beginning of the development has emerged, so far the technology has become more mature and stable, according to the authority of the investigation shows that at present in the internal work between colleagues and business Contacts, the mailbox still plays a pivotal role. Because documents, data and so on through the mail delivery, not only easy to save, and because of the formation of Yiven, has a certain legal significance. And the mobile phone, in the private communication and daily contact, the most important nature. The development of modern science and technology and the diversification of forms of entertainment has long since the beginning of the internet in the early days of information less entertainment monotonous era, people play games, watching audio and video, using instant messaging tools, and so on, all of this led to a slight drop in email attention, so on the one hand, the Enterprise employees will always open mailboxes to handle business; On the other hand, people usually do not receive special reminders when they tend to open mailboxes every few days or some time. In view of the above analysis, the company decided to use mobile phone SMS mass way to make up for the lack of mass mailing, so that both complement each other.

Mass mailing and mobile phone message show the strengths of each other

SMS with instant, fast and convenient, accurate to the point of the characteristics, but the disadvantage is not to lay down, the advantages can not be explained in detail, to be in a short sentence between the expression of a clear, the ability to request a higher, and mobile phone messages in the hair picture is stretched, Because as a reader, you know that watching pictures on your mobile phone is both a waste of traffic and a pleasant time to look at. In addition, according to the authoritative survey: In many marketing methods, SMS marketing is not popular, the unpopular index is only slightly higher than telemarketing, and e-mail marketing is the most popular, indeed people are more willing to choose to see, rather than be a sudden call or a message to disturb.

Mass mail allows you to carefully organize the text, design a good picture into a beautiful poster, detailed description of the points. Not only that, such as u-mail mail mass platform and other excellent service providers also provide a variety of templates to make your DIY mail style, calmly select the time to send, regular delivery, the implantation of the customer name doubled intimacy more personalized, and so on.

Because the company's customer base is mainly scattered by the general public consumers, corporate groups are very rare, so the company on the one hand to edit a brief message with mobile phone message mass platform in time to push, to remind customers to arouse customer interest, on the other hand, the bulk of the Mail to supplement more detailed information and more visual impact of the entity picture, Contributed to a big increase in the purchase rate. Given that people have a lag in opening their mailboxes, the company in mass mailing, there are plans into the system, in accordance with a promotional activities of the whole process cycle, in the initial, medium and late will send different themes, and the focus of the bulk of the message, if the mass mail is particularly important, the message to inform the customer immediately to read.

Mobile phone message still has its incomparable advantages, any kind of tool, the key is that we have to know their strengths and weaknesses, with each other to match each other to win the game, the combination to play a great power.

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