Mass mailing is called the King of the price ratio.

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E-mail mass has always been recognized as the best cost-effective marketing method. But many companies are frustrated. For example: Mass mail often encounter is intercepted, filtered, returned, sentenced to spam, before much effort at this moment together, I believe that many email marketers have been struggling with such problems. In other words, this kind of situation is no more than the user received irrelevant mail too much resentment, and the major mail service providers in order to improve the user experience, have increased the control of mail delivery, in order to bring users a clear mailbox environment. Therefore, the king of cost-effective seems to be reduced to the current marketing in a piece of chicken. In fact, to achieve high cost performance of mass mailing, how to break through the barrier of mail delivery rate, is the most noteworthy focus.

In view of the above problems, as the first professional bulk mail Service u-mail mail mass system, according to its many years of service experience and numerous corporate customers experience summary, that can focus on the following aspects to improve the success of the delivery rate of mass mailing.

Filter invalid address, reduce interception times

Invalid addresses are divided into two types: one is invalid, the other is invalid. Error address filtering is better to do, like u-mail mail mass system has a special invalid address filtering function, for the wrong address can be quickly screened out, quite convenient. Relative user's invalid address, it is necessary to spend some effort in statistical analysis of effect to screen out. Send out a number of messages, in the click, open records, no user to make any feedback, such addresses will be filtered out. In this way, both cost savings, but also reduce the number of interception, improve the total delivery rate of mail.

Get mailbox trusts, increase mail clicks

To obtain the trust of the mailbox is also starting from two aspects, on the one hand, the mailbox bad records of the query, to see whether the previous mailbox sent spam, whether the Internet provider (ISP) blacklisted, whether the user has repeatedly reported. If it is a blacklist mailbox IP, ultra-low credibility, you have to go through some way to wash the white, later mail to send more smoothly. Another aspect is to get a good impression of the user, in other words, to be familiar with the face. Send the content that the user is interested in, inform the user on the title, is "XX company/brand" to send you the mail, increase the company/brand name in the user's mailbox exposure rate, while using a fixed unified e-mail address to the name of the company domain name, to help carry out brand image publicity, but also to the user has a formal feeling, Let users trust you more and improve your email attention.

Reduce the similarity of topic content and reduce the error of message

When your mailbox on the same content mail for mass bulk, and some of the content is spam sensitive words, ISP vendors can easily identify your email as a source of spam, directly blacklisted for interception. In order to avoid this situation, in the mass mailing, it is necessary to carefully audit the content of the message whether the spam rules, while the appropriate changes in the subject and content of the message (such as the introduction of different user names, names, different URLs, etc.), for the wrong message, there is a great help.

Disturb the same type of email address, increase the sending interval

In a very short period of time, the same type of mailbox (such as: QQ mailbox) received the same message IP sent multiple messages, and the general theme and content are similar, it is easy to be spam filtering mechanism to determine the spam IP, or directly into the dustbin. In this case, you in the mass mail before the arrangement of the user's email address, the same type of email address disrupted, separated, to avoid the same time to focus on the same type of mailbox for mass mailing. This can reduce the probability of misjudgment and improve the delivery rate of mail.

Simply speaking, to break through the mail mass delivery rate, the core is to circumvent the filtering rules, improve the user goodwill degree. Of course, in addition, with a high delivery rate of the protection of mass-mailing tools, in the promotion of mail delivery rate is also quite a force. U-mail Mail mass system is a high delivery capacity of products, up to 90% of the mail delivery rate, coupled with intelligent penetration technology can penetrate the other blacklist, to guarantee the smooth delivery of mail. and detailed effect statistic function is also give the user the most intimate service. e-mail address can be effectively screened, can more clearly record the mail click, open, failure of the specific mailbox data. In the design of the message content, the use of U-mail custom variables to insert user information, so that each message is targeted to avoid the exact content of the message, so that the message more easily into the user's Inbox, improve mail delivery rate. Believe that with the U-mail mail mass system such high service security professional mail Mass tool, mail will still be the highest cost-effective marketing options.

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