Mass mailing perfect interpretation of food and beverage marketing the highest realm

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Catering Business mail marketing case: stomach and heart double enjoy beauty

Every holiday, is also the peak of catering consumption, the people on hand in the leisure leisure entertainment, often will taste the characteristics of food around. At present, the catering industry some rich forward-looking business philosophy and marketing awareness of the business, has tried to do through the membership system targeted personalized marketing, small series in Shenzhen Huaqiang North, a famous Sichuan restaurant dining, thereafter each month will receive their mass mail, which has the month's fine dishes recommended, a coupon gift, let me heartily sigh, Although the catering is a traditional industry, but the use of the latest internet marketing means to be a little unambiguous. Do not believe, and see U-mail a customer recently how to use EDM mail marketing superb.

Catering marketing is divided into several levels

Jie Jing Restaurant is established in Hong Kong in 1991 in the catering industry, in Hong Kong, China and other active expansion of business, each restaurant location unique to provide delicious food delicacies, with meticulous service, to bring the ultimate enjoyment to customers. It is located in high-end customers. "People to food for the day", the catering industry is not more than other industries, is not a one-time sale, in a very short period of time consumers can frequent, many times, therefore, the adoption of membership system to promote, not only can consolidate the repeat, but also strengthen the emotional contact. Catering marketing, Simple is to tell customers what kind of exquisite ingredients, featured products and master chefs, a slightly higher level to bring more value to customers, such as home in every possible service, the best cost-effective, beautiful dining environment, and the highest marketing is to convey a food culture, so that customers get a sense of reverence, The emergence of a relaxed sense of superiority, influenced by culture, the brand has a dependency and belonging, that is, not only aroused the taste buds of the reaction, more aroused the mind of association. The company's mass mailing has done it well:

Mass mailing not only conquers appetite but also satisfies spiritual needs

This mass mailing is very firm brand positioning:

1. Catering products are delicious food, to impress customers the heart is a picture of intuitive, hue tempting pictures, mass Mail on the simulation of the kind of dishes, such as "dim Sum" and "steak package", carefully carved, slender, live-color, vivid, vivid colors, high clarity, strong sense of three-dimensional, a look at the drop of Christmas, A great increase in appetite.

2. From simple "dishes" to the introduction of dining environment: "Outdoor Garden" one of the bright lights, tableware dazzling, the second tree shadow whirling, beautiful and moving, "49 gallery" Magnificent, ancient Italy, this brings to the customer "beauty" of the soul and visual feast, lovers tryst, business negotiations, friends dinner, dinner next, the environment the most important , how can we miss such a good place?

3. Because the company's main high-end customers, the message on a "toast with" the theme of the picture is very relevant to the appeal: men wear and wear tie glamorous, plump lady pearl necklace around the neck, suggesting that this is the high-end people gathering, customers see, spontaneously yearning for feelings and strong sense of generation.

In general, this mass mail with the help of pictures, perfect to achieve the highest level of catering marketing: products, environment, services, culture these elements are expressed incisively and vividly. U-mail mail mass platform staff often tell our customers: In addition to mass mail, can also be integrated micro-letter, micro-Bo and other means, three-dimensional coverage of the customer community, when customers to shop consumption, you can let its registered mailbox, scanning micro-letter will provide a certain discount, can also be sent in bulk mail coupons, At the same time to hold some lottery to avoid single activities, in short, marketing way eclectic.

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