Mass point Strategy transfer mobile end

The second China Mobile e-commerce annual Meeting August 17 in Chengdu, the general public comments network Vice President Longwin said, the public comment on the mobile end of the Web browsing volume accounted for the overall volume of 60%, last year accounted for only 30%. Longwin also revealed that the use of the public comment network of all users of mobile phone users than computer users, coupons used on mobile phone users accounted for 70%, that is, 70% coupons are used to show the use of mobile phones, "only a small number of people use the traditional way of coupons." ”

Longwin said, the mass Comment network handset terminal and the PC side experience difference is very big, the handset terminal pays more attention to looks for nearby information, the fast consumption decision, the lightweight appraisal, uploads the photograph, presents the preferential, buys the purchase and so on the function. "The handset client's product design is simpler, lets the decision-making be quicker." ”

With the maturity and popularization of mobile Internet, the public comment on the position is moving to mobile terminal mobile phone, the public comments on the network has been announced, as of now, its mobile phone end users have reached 40 million, from the public comment mobile client traffic has exceeded the public comments on the PC side of the volume. In 2010, the public comment on the client independent user is about 1 million, at the end of 2011, the independent user reached 20 million, to August 2012 its users to break through 40 million, the change is quite large, because the mobile Internet development is very fast, so the number of users grew very rapid, gradually to the central and western expansion, To now the public reviews have covered more than 2,300 cities nationwide. August 10, the public comment announced that the company has received the D-round financing of 60 million of dollars. "We want to make the best public comment in China," Longwin said.