Absrtact: April 19 News, internet high-end men's brand Massamasso chairman Chang Xiaulio recently revealed that Massamasso advocated around a similar group of people to build product line, under the guidance of this strategy, Massamasso will hold a women's conference this July, the future will also push
April 19 News, the Internet high-end men's brand Massamasso chairman Chang Xiaulio recently revealed that Massamasso advocated around a similar group of people to build product lines, under the guidance of this strategy, Massamasso will be held in July this year women's conference, the future will also introduce children's wear, home textiles products.
April 12, Massamasso held a new spring and summer conference, announced the signing of "fashion etiquette godmother" Zhou Simin for Massamasso image Etiquette advisor, and launched a commitment to enhance the image of men "Masa men image positioning tool." At the same time, Massamasso is also the first to convene a large-scale fashion conference e-commerce Enterprises.
"The homogeneity of the electrical business is in fact a problem in the network shopping circle, we have been constantly exploring different ways from other enterprises, the conference online clothing enterprises have been very common, but in the field of E-commerce is the first attempt." Massamasso CEO Hong said.
Hong also said: "Massamasso in exploring a different road, consumers need not just one or two clothing, but a tailored dress solution, masa image positioning tool for men in 5 minutes to solve the problem of image face." ”
In the interview after the session, Massamasso chairman Chang Xiaulio revealed that Massamasso will be held in July Women's conference, "We are more respected or similar around a group of people, of course, one day will launch children's wear, including home textiles." ”
Insiders pointed out that the current Internet high-end women's brand several blank, Massamasso this market is not unexpected, "as Zhang said, Massamasso is around a group of people to build products, their company has already done the bedding, Vivian (Vivian) has been on line for a long time, But it is still only concentrated in the field of women's underwear, I believe that soon will be online women's clothing. ”