Massive data management and analysis is the key to search engine marketing

In recent years, search engine marketing in the field of network marketing more and more fiery, whether in the developed regions in Europe and America, or in China and other developing countries, search engine marketing has gradually become the theme of Internet marketing. Not only because of the fiery search engine led to the development of search marketing, but also because everyone in how to do a good job search engine marketing their different views let search engine marketing more and more hot.

is search engine marketing difficult? Not。 Search engine marketing is through the keyword ads for the main presentation of the form of advertising, keyword ads up to a dozen words of the title and the content of nearly hundred words description, how much information can carry? Keyword ads in the media selection, creative development, material production, scheduling adjustment, etc. than a traditional network image advertising or video ads easier. Once a friend wanted to entrust me with a company that managed them a more than 20 keywords per day for a hundreds of-dollar budget keyword account, my advice to him is that the best solution is to manage your account, and the effect is likely to be better than hiring a professional third party SEM, because the business is more aware of the products and business they are promoting, More understanding of their own target audience needs, as long as you understand the keyword ads some of the basic rules, enterprises can more accurately achieve the desired search engine marketing results. Search engine marketing threshold is very low, do not need too much professional skills and knowledge, any network marketing personnel can quickly grasp.

is search engine marketing simple? Of course not, search engine marketing is the most complex of all the marketing methods that I currently think of. Given the negligible coverage of a single keyword AD, the number and coverage of keywords is important, and in the United States, a small chain of hotels may put up to 3-4 thousands of keywords a day, as a large business enterprise might have tens of thousands of keywords on the day, Each of these keywords marketing campaign is a complete advertisement, generate a lot of data every day--display volume, clicks, Unit click Price, ranking position, quality score, transformation cost and effect, and so on, plus need to refer to their various key proportional relationship values, a keyword ads every day to produce a dozen of data , each data may directly affect the final effect of the keyword AD. Then a 1000-keyword search engine advertising account, each day will produce more than 100,000 of the advertising data, the single consideration of the data management is already a very frustrating thing. Moreover, in order to pursue better marketing results, we must for each keyword hidden after the different categories, different needs of customers, choose the appropriate advertising language and products; we must consider the price changes caused by the bidding system every day. must take into account the impact of the various marketing actions on the search engine, and so on. These dynamic factors create problems that will not be solved by your mastery of the keyword ads.

Through the above content, we can find that the biggest difficulty of search engine marketing is the problem of "quantity", because of the different target audiences hidden behind each search behavior, the different search interests and requirements, and the dynamic data that cannot be accurately predicted, So that we can not use the general rules to deal with each of the launch of the keyword ads, and search engine marketing results by a large number of single keyword advertising effect of the cumulative, we have to carry out meticulous management. According to experience, a skilled search engine marketers, if the real refinement of the operation, can probably manage 3-5 thousands of keywords, but it is difficult to imagine a mature e-business enterprises need several or even hundreds of operators to manage these keyword ads, And at any time according to the continuous changes in marketing strategies to ensure that their output efficiency of consistency and coordination, so do a good job search engine marketing from this point of view is almost impossible to complete the task.

Fortunately, with the development of computer data analysis technology, the management and analysis of massive data become more easy to master, this kind of computer analysis technology is data mining. At present, we are exposed to the data mining results are no more than the establishment of telephone tariff packages, telecom operators use data mining technology in the millions of telephone users to analyze the call behavior, for the users with different call needs to design various types of tariff packages, In the guarantee of user stickiness while maximizing the user's consumption potential. Data mining technology can help people to effectively put a large number of different data collation and aggregation, and according to a certain logical rules for classification and extraction analysis, to find the potential links and rules, business decision-making. And when this technology is applied to search engine marketing, it can show its powerful effect, as long as the enterprise set up a clear search engine marketing strategy, the data trend has a general grasp, you can rely on powerful computer analysis capabilities of the massive search engine marketing data for targeted analysis and summary, For each keyword marketing effectiveness of effective monitoring and adjustment, and with the help of a certain marketing rules to adjust, it has done a real refinement of management, the effect of search marketing is naturally guaranteed.

From the above analysis we can see that search engine marketing "Quantity" problem is difficult, massive data management and analysis and management is the key to search engine marketing, but when we solve this problem, search engine marketing has become no longer mysterious, other marketing methods used in the way there is no much difference.