Massive loss of giant players is accused of weak game quality

Netizen: Zhang Shule these days to listen to the game Circle Friend said, the giant began to optimize the combination. I listen, a little do not believe their ears. has always been famous for marketing High-profile giants, now I do not win the Giants? Optimal combination, in a sense and layoffs seem to be synonymous.　　Just as layoffs are similar to unemployment. And look at the giant's latest 2 quarterly earnings report, the giant network in the 2nd quarter of 2009 Active online gaming account 1.2 million, the chain fell 2.6%, year-on-year decline of 31.6%; average paid user income is 300.0 yuan, the chain growth of 0.1%, year-on-year growth of 4.9% On average, the number of online players was 453,000, the chain fell 14.7%, down 26.9%.　　At the same time the number of online players 1.44 million, the chain fell 8.3%, down 38.4% year-on-year.　　This highlights a problem, that has been known as the financial Winter Haven network game, is supposed to be in this time is a roaring, why the giants of the players have a massive loss?　　Its most critical problem is not easy to view the game limbo, the giant is not without the financial resources, is not no game, but not the operation of a good game, after all, the light is impossible to win the giant. The giant's bluff is once proud of the free tour prop charging mode. This model itself is not wrong, it is indeed a future development trend of the game.　　Especially for the game itself defective products, because it can not be compared with the real masterpiece, in a weak competitive premise, it is an attractive player, to maintain the number of gamers. But the giant walked too early and too far on the road, "Journey" as a game, in the balance of the shortcomings do not repeat, in the initial stage, due to free tour and prop charges, so that a group of objective reasons no time to play games but also subjective addiction to the game of the urban white-collar found the way to dissolve. Also for the giant accumulated the first bucket of gold.　　Coupled with the so-called wages and other means, the success of marketing on the Giants at that time. But now, prop fees have become the mainstream, the giant's advantage is not, and the so-called limbo is in this advantage subsided, the Giants in addition to the "Journey", other games, such as "giants" have no characteristics to say, "King of Kings 3" and "Sports Empire" wool, anyway is based on prop charging mode, There is no creative to speak, compared to other props charging mode of online games, there is no two, even in the quality of the game is still weak in late arrivals.　　How to attract players? In addition, the biggest problem is to destroy the balance of the game, so that the game players in more than just spend the yuan to accumulate fun. And the giant in the game production, it is this model played to the extreme, so that there is a Zeize mentality. When the free player in the game can not have any achievements, forced to leave, only 10% of the total number of users in the server to become a money-burning competition, it will inevitably result in a lot of loss of players phenomenon.　　Prop charges by the giant by extension, its chaos also by the Giants by extension. And if not to stop this Zeize mentality in the prop charge free swim mode flood, the result will be, the giant will be finished, now has shown some signs, the financial results show that the giant network in the 2nd quarter of 2009 total income of 364.1 million yuan, the chain down 2.5%, and so on down 27.9%. And the flu has spread through the entire gaming circle, and the result will be the vast majority of free models in the running of online games, not far from the dead.