"Master" APP: Start a year, beat chicken blood constantly try wrong

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Article | Shuai, founder of "Master (www.highand.me)"

I've never tried a business before. Internet entrepreneurship, I am a layman.

08 graduated from home to find work, because of the impact of the financial crisis, the employment situation is very tragic. Especially in the second half of the year, tried a few long longing for the well-known Internet companies, do not fresh students. But the day must go on, can't do the internet also have to do something else first. After several setbacks, went to the deep technology-a manufacturing company. At the beginning of the factory, the days are busy and dull. A year later was transferred to a department responsible for managing process design and optimization, from nine to five, sitting in the office drawing flowcharts, writing documents and meeting. 12 job-hopping to a private enterprise, the position of the general help, the boss treats me quite well, the family and people around me have praised me to find a good job. It was a short period of time, and I thought the days would be like this to go smoothly.

At the end of November 12, I was on a business trip in Beijing, staying at Chris's, who was my current partner, but it was something. The day with the boss to meet a few customers, drink a little delirious. Late at night, the car speeding along Changan Street, I sleepy, radio do not know what program, is talking about the application of Han's just online "one." I am also a mobile internet application enthusiasts, usually love to try a variety of applications. Listening to the introduction on the radio, thinking about the fire at that time, "Sing It", "" "" "," "snapped" these products, I asked myself, such a simple and attractive products, why I can not do it? Perhaps alcohol makes my mind become dull, all the way to wonder if there is something small and beautiful products can do, and finally no results, Depressed to return to the dwelling.

To Chris, we both turn on our computers and hack in the Big Pineapple III world. Chris is a successful entrepreneur, founded in 09, Beijing Chuan Ren Hall, the company has been steadily growing. So in the face of such a tyrants, every time I go to Beijing on business trip in his home rub eat rub, also have a conscience. Soon, we were so hard to find that the murderous monsters of hell were not inspired, and Chris suddenly said to me, "What do you think of the social application of a fragment of time learning?" At that time only feel tiger body an earthquake, that small and beautiful products, hidden in this sentence! We immediately started the discussion and identified the two issues that the product needed to address that night: the mobile-side graphics and text tutorials, the social networking around these tutorials, and a few possible ways to commercialize it; Finally gave the application a name: Master.

Perhaps because of the influence of Ang Lee's movie "The Teenager Pie", I could no longer put the Tigers in the cage after this night, and began to design the prototype of the product the next morning. At that time I was completely on the mobile terminal application design has no concept, and will not use any prototype tools, just because they often play some apps on a patchwork of conditionings design. A week later, the PowerPoint version of the prototype was made. Of course, it seems to be a terrible thing to do: a lot of strange and redundant interactions, lots of unnecessary page jumps, and even a lot of mistakes in business logic. Still, there's no way I can make a decision to resign as a "master". So one months later, 13 of January, I ignored most people's objections, and even gave up the immediate end of the year-end award, resigned. I experienced the excitement and certainty that I had never had, and Chris had a little start-up money to become a chicken-blood psycho and start a business.

The first days are the hardest. I've called all the phone calls I can help people on the list, in the recruitment site to buy services, a huge number of scouring the resume, only for one purpose-to find technical personnel. I need at least two types of iOS development and server-side development, and I don't know the technology, so it's the first thing to do to find someone who can join me. For the next two months, I met a lot of people. In addition to talking to them about products, more is to talk about dreams. Most people see a person who is willing to come and talk about their dreams will feel that is a pure 2 goods, the difference is a friend of the people will listen to me and then politely reply me to think about it, Amoy resume to interview people will generally politely stop me to go on and then say that still busy first go. After two months of tossing and finding 3 people, the project started in mid-March. Of these 3, Alpha has become one of the company's core technologies, while another two people, one incapable of moral integrity, the other incapable of moral integrity, have been cleared out in 3 months.

At the beginning of June 13, stand-alone version of the demo finally toss out. At that time, our product prototype has been modified 20来 version, the process made a lot of mistakes. Following my reading of some product design books, I found that our early prototypes basically covered most of the reverse patterns of product design, completely a living negative textbook. Although the demo failed to do more, but it is also because of it, caused an investment of the predecessor's interest, he decided to support our business after the product online, this also undoubtedly gave us more confidence to improve the product. Chris has introduced a very powerful ui,alpha to our team, and I've redesigned prototypes and interactions in this process as well. In mid-August, after being repeatedly tossed by Apple for more than half a month, the product finally came online. Online when the week, although there is no download, but unexpectedly by the Apple editor recommended to social class boutique, which let us a few days and nights crazy overtime for several months of the cock silk is encouraged, so decided to more crazy overtime. So far our long pioneering road, is a difficult move forward a small step.

From August to the middle of December, we expand the team as we iterate over the product. The iphone version of the product has been iterating over 3 large versions and several iterations. We repeatedly modify and even redo many of the main features of the product. may be the initial product design has made too many mistakes, it may be I think a heavy 2C products must be extremely exquisite, by mid-December 1.4.2 version of the line, our prototype has been modified more than 30 versions. In particular, with voice interpretation of the graphics and text of the mobile phone on the production and reading these two functions, in the repeated modification or even redo, our design can finally bring a better experience, and has a strong originality. Before the end of 2013, Android and the web version of the online, while the operation and editorial personnel are also available. Next, we need to make a lot of effort to introduce high quality content and promotion in the initial stage. In front of us is a very exciting, but full of uncertainty of the long road.

In our product is an interest in social products, social class is undoubtedly the highest mortality category, there is no one. So our attitude is, anyway, so easy to die, then boldly to the original, to try, even if dead, but also to die a unique posture. In the area of social networking based on interest maps, there is no such thing as Facebook, Twitter, Snapchat, or the like, which is so sweeping around the world as the social domain of relational maps. In other words, there is not even a product that a giant is willing to copy. Even the newly-burned short video still has no escape from the relationship map. Foreign like Urturn, DIY such as mobile end products, has been helping users to generate high-quality UGC this matter silently. When the quality of UGC is high to a certain extent and the threshold of production is reduced to a certain extent, these contents can break free from the bonds of the relationship map to converge on the people who are not even aware of each other and are interested in similar content. This is different from the concept of "social networking for Strangers", which aims to turn people outside of the relationship map into people on the relational spectrum. and social networking is about getting content, and social networking is about looking for content sources in a high quality and efficient way. To be interested in socializing, you must help users to greatly improve the quality of UGC, making them a valuable content source. So when someone asks me, "Master" is not the essence of sharing pictures, audio and text? I would ask you, when you are in school class, your teacher is sharing voice and text? The famous speeches widely circulated by the industry bosses, are they sharing audio? Do you know the quality of the answers and share the text? Whether it's pictures, audio, text, or video, it's just the way the footage is presented. When a product has the ability to allow users to easily organize and produce these materials, the results are much more than the material itself. In "Master", users get a tutorial, is to do something you like or learn an interest in the ability of the method and experience. The market for social networking in the interest spectrum still breeds infinite possibilities, and the killer app that triggers this possibility will come sooner or later. So we are willing to try this.

came out of business so far, nearly a year. With countless consecutive years of fighting, has become a big internet entrepreneurs than, although there is no qualification to talk about experience, but I would like to record a little bit of feeling, but also for their first year of entrepreneurship account.

This year, the clearest feeling is happiness. Although the desperate is busy every day, although the lack of experience constantly make mistakes, although the huge uncertainty and the questioning of the parties sometimes a little breathless, but I still every day by the extremely clear sense of happiness flooded, because this is a thing I really want to do. Each product details have updated, I will eagerly download the code on the phone to compile on the start to play; Each user contributes a new content, I will be eager to go up to comment and interaction; Whenever someone approves of our product, I want to rush up to hold a kiss (the girls are scared, the men are not scared); And every time we see someone spit on our products, although not all, I will try to communicate with them as soon as I can.

This year, if we want to use a word to sum up our entrepreneurial process, it is trial and error. We've made too many mistakes. One of the most early two months of writing server-side can not be used, small to the app in the visual area of a small button is as large as the interaction area is extremely difficult to operate. We learn from these mistakes and find ways to improve them, crawled down the road. In the future we will be in more trial and error gradually grow, continue to crawled to go down. Although it is still difficult to predict how far the product can go in the end, there will be an internet entrepreneur and a start-up company in any case.