Master five easy to reduce the bounce rate of the site

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About the bounce rate is what, before the introduction, we also know that jump rate on our site keyword ranking is a certain impact. The purpose of the search engine is to put users like the site in front, the lower the bounce rate, indicating the more users like our site. Generally speaking, the jump rate control under 50%, then how to reduce the site's bounce rate? In fact, with the previous written "improve the site PV some of the ideas" some of the same, the following from five aspects to explore the way to reduce the bounce rate.

First, to ensure the opening speed of the page

The opening speed of the Web page is too slow, which directly hinders the user's access, and undoubtedly increases the user's bounce rate. Therefore, the site selected space/server must be fast and stable, and the picture on the page, JS, flash, etc. to be compressed or reduced processing. Generally, a page does not load more than 6 seconds in total.

Second, simple and clear page design

Users come to the site, first reflected in the user's eye is the entire page view. Just imagine, if a page design mess, or colorful non-mainstream etc, the user still have the mood to see content? Therefore, the simple and clear have a unique style of the page template can allow users to browse more relaxed and comfortable! In the design of the page, it is appropriate to design the page according to the user base of the website. Because different user groups like the style is not the same.

Third, improve the quality of the site content

It is not enough to have the speed and beauty of a template, the user comes to your website not to appreciate the design of your site, is to find the content he wants. Content is the soul of the site, high-quality content will be recognized by users, but also get a better ranking. Therefore, the content must be refined, not disorderly!

Iv. study the psychological needs of users

Do the website is doing traffic, do users. A site has not studied user needs is not done, so we have to continue to try to figure out, users come to our site for what purpose? What do you need? What can we offer? Only the user research through, will make better content to meet users, thereby promoting user viscosity, reduce the bounce rate.

Reasonable adjustment of page layout

The layout of the page is divided into the early layout design and the late site fine-tuning, the previous layout design is through the investigation and analysis of the user needs of a prediction of the page layout. However, the previous layout may not be able to completely solve the user's needs, so the later data research is crucial, we can through the statistical background of the data to analyze, the user is through the search which words came to our website, to our website intention is what, Why to leave and so on combined with Baidu's related search can be a good user behavior to judge. Then the layout of the page to make reasonable adjustments, the user most needs, the most concerned about the most obvious position, do a good job of these parties can firmly grasp the user.

Because before in Bo Wolf Blog introduced this knowledge, here will not repeat! In fact, solve the problem of the bounce rate is to solve the problem of user needs, so as long as the continuous analysis of Web site data and research user search behavior, and then do a reasonable guide, attract users, it can completely control the bounce rate below 50%. Original Address http://www.bolangseo.com/jichu/148.html reproduced please keep the source!