Master Kang's beverage net profit tumbled 80% per cent in response: rising costs

Master Kang Holdings Limited reported in the first quarter of this year, the results showed that the company occupies 40% of Master Kang's beverage business, sales fell 21.56% year-on-year, net profit tumbled 80.51%.　　Master Kang's explanation in the annual report is: The main reason for the first-quarter plunge is the high price of raw materials, packaging, transportation, human costs continue to rise. But industry analysts believe that this year's big decline in Master's beverage business and its "large-scale promotional methods, low-end positioning and product innovation in the pursuit of" this profit model is not unrelated. After a quarterly report from Master Kang, J.P. Morgan reported that the first season's beverage business was particularly disappointing because the main reason for Master Kang's tea drink was that it was drinking tea products.