Master Long Tail keyword skills, you can make the site to get a better display ranking

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Long tail keywords for web site SEO is very important, if set properly can give the site to bring very accurate traffic and users, at the same time the promotion of the site conversion rate also has the benefit. In the competitive environment of the Internet, the ability to master the long tail of keywords, you can make the site to get a better display rankings.

First, to determine the main keyword

The key to distinguishing between the main keyword and the long tail keyword is the degree of competition. It can be said that the competitive word is not a long tail keyword. The main keyword, also known as the target keyword, is the core of the site, and the location of the site has a direct relationship. The purpose of determining the main keyword is to avoid setting meaningless long tail keywords. For example, a special clothing trading platform, the main keyword that can be "clothing", can also be "clothing trade" (because "clothing trade" The word is a large competitive word, although in line with the long tail form, but for the clothing trading platform is still the main keyword). If the clothing as the main keyword, the scope will be greater, "Spring clothing collocation", "Fashion Design" and other long tail keyword does not conform to the site's positioning.

The main keyword can be multiple, such as "clothing trade", "clothing wholesale." After the main keyword is determined, it is much easier to set the long tail keyword.

Second, according to user search habits set long tail keyword

User habits is a very theoretical statement, the specific operations are as follows:

1, search box and hint information, such as search "clothing", will appear "clothing collocation", "Fashion Design", "Clothing wholesale" and other long tail keywords, these short keywords can be found by this method

2, 5W theory: is why (why), how (How), where (where), which people (WHO), what time (when), the early main keyword plus 5W before, is the user often use the words.

3, expand the method: The main area expands the law, the occupation expands the law, the season expands the law, the gender expands the law, the keyword inquiry expands the method and so on.

Third, competitor's keyword analysis

For the new site, it is difficult to determine their own positioning in a short time, also do not know which keywords can be used. At this point, you can use the key words of competitors to expand, and meet their specific development in line with their own long tail keywords. Of course to avoid direct replication, resulting in the search engine punishment.

How to use a website without competitors? In fact, it is also very simple, can refer to the same form of web sites, such as the designer industry site and the law industry site has a lot of similarities, can be referred to.

Four, using tools to find long tail keywords

Many people have introduced some of the long tail of the tools, such as Google AdWords, Baidu Index, Baidu Cloud list. In fact, if you do bid promotion, you will find that Baidu bid to provide the keyword is also very rich, can choose to have the best value of the word to use.

Five, long tail keyword self-hype

Many long tail keyword search volume is not large, lead to optimization of the value is not small, rise to the value of Baidu home is lost, because we want the effect is to be searched by users, not Baidu home, not the cart before the horse, many do Baidu bidding will appear this situation, the Enterprise won 001 think no user search, Even if every day on the first page, what's the use? Bid promotion waste is money, ineffective long tail waste is energy.

Therefore, we set the index of the long tail of the keyword is to carry out the packaging and modeling of their own brands. For example, the term "Chinese barrister" was rarely mentioned before, but it is undeniable that the word must be of great value. Through a series of topics, interviews, selection, we can gradually do this word, and widely known.

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