Master Lu's two startups: mobile phone recycling is also a good business

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[Core Tip] in the traditional PC era, the reputation of Master Lu in the mobile era when the advent of how to deal with market changes? Not the product itself, but a way to become a second-hand mobile phone recycling authority platform.

Master Lu is a veteran domestic computer hardware testing tool. 2012, Lu Master launched a mobile version, its main function point is still mobile phone hardware detection. In the second half of last year, Lu Master Mobile version quietly online "mobile phone recycling" function, earlier this year to extend this feature to the PC version.

How big is China's second-hand mobile phone recycling market?

The question seems inconclusive, and no agency has published authoritative statistics on the market. But we can use some of the following data to get the relevant knowledge:

China Mobile internet users currently reach about 80% of the total number of Chinese Internet users, the 2014 version of the Internet Trend report, published by Queen Mary Meeker, said shortly ago.

Data from Gartner, a foreign research institute, show that smartphone sales in China were about 320 million in 2013, compared with 440 million in 2014.

ZDC, the Internet Consumer Research Center, pointed out in its "2014 report on the handling of old mobile phones by Chinese IT netizens" that over 90% users had left their old handsets idle and had no proper processing channels to become the main cause.

From the above data is not difficult to see, second-hand mobile phone recycling is actually a large market. LU Master Product leader He Shiwei told the Geek Park, according to their estimates, the current domestic second-hand mobile phone market size has reached tens, the total amount of more than billion.

Why does Master Lu do the recycling of mobile phone

Master Lu was founded in 2007, but as early as in 2009 by Qihoo 360 wholly-owned acquisitions, 360 of the hardware-related functions of the basic team by the Master of Lu, and LU Master does not need to bear the revenue pressure. He Shiwei "mobile phone recycling" The launch of the function called an "internal entrepreneurship."

Mobile phone Recycling Market There is no reference to the industry standards, the same mobile phone in different channels quotes vary widely. Now the user handles the second-hand handset roughly has the following several ways:

In the physical store directly to find merchants to sell;

In 58, fairs and other classified information sites of second-hand plate for sale;

Dedicated online mobile phone recycling business, such as Rui Feng Network, recycling ring, etc.

Mobile Community post resale, such as the Jifeng Forum, as well as specialized in second-hand digital product information published micro-credit account, such as idle digital;

Pass the social network directly to the acquaintances and friends around you.

However, these channels often have a certain risk, such as unscrupulous business fraud deliberately undervalued, buyers repeated bargain waste of time, the mobile phone after the issue of a dispute, and so on, and second-hand mobile phone after the renovation of the return market has become a fake product and the spread of malicious programs is an important way.

For Master Lu, its accumulation in the PC era brand awareness and reputation is the greatest value. He Shiwei admits that a significant portion of Master Lu's mobile version has been transformed from a PC version of the user. In other words, Master Lu's promotion in the mobile end benefited from the original brand value input. And it is from this, Lu Master launched the mobile phone recycling function, is actually the brand image for second-hand mobile phone buyers and sellers to make a guarantee.

At present, Master Lu chose to cooperate with a mobile phone collector in Shenzhen. The user first through the LU master client to the second-hand mobile phone valuation, in the acceptance of the offer can be mobile phone to the master of Lu's location, by the master of Lu detected correct and then forwarded to the recycling business. In the process, Master Lu played only a trading platform role, from which the transaction fees charged, quotations and final processing by the recyclers completed.

Mobile phone recycling is only the first step, master Lu wants to do is the authority of second-hand mobile phone trading platform, in which users can sell mobile phones to recyclers, can also be resold to people who want to buy second-hand mobile phones. Master Lu plays a similar role in Taobao, building a bridge between information publishing and goods trading. Compared to the previous Zealer announced to do the quality of mobile phone repair business, LU Master mobile phone recycling in the business logic makes more sense.

As the device terminal scene shifts from PC to mobile, pure tools such as Master Lu have already hit the ceiling in the original field. and mobile phone hardware performance of the overall rise, performance testing, running points, such as the demand also began to fade. How to let Lu Master to provide users with new value, is the starting point of their mobile phone recycling function.

In addition to mobile phone recycling, what else?

Although He Shiwei said that Lu Master's mobile phone recycling did not come from the 360 of additional support, nor the master of the future plan to do too much elaboration, but in the May 19 China Mobile phone anti-harassment anti-fraud coalition set up activities, 360 chairman Zhou Special mention of second-hand mobile phone recycling gray industrial chain. According to the Pan-security concept of 3,601 straight, it is not impossible to extend the layout to the mobile phone recycling industry formally in the future. Master Lu may be copied into another 360 browser story.

Source: Geek Park, reprint please indicate the author and the original link.

Original address: http://www.geekpark.net/read/view/206114