Mastering the basic usage of anchor text to create more value website optimization

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When you see the title of this article, you may not understand how this article will explain the title. Anchor text is a specific text in a site page that adds a linked attribute, such as the following line of code:

<a href= "www.tj-bz.com" > Tianjin </a>

When the text is linked to the properties of the search engine is considered an important text, with the same page other text attributes, such as bold, italic, underline, etc. can not achieve high weight. This is why users in search of keywords when the click of the page to enter is not necessarily the real article page, but contains the keyword Anchor text page, only click the Word anchor text will enter the true content page of the article.

This situation on the search engine for the content of the title of the page is not more than the same text anchor text High, for our article optimization, good anchor text potential in the will.

First, anchor text close to the site keyword and custom.

Site must have its own theme, the keyword may be the best explanation for this theme, no matter your site has a few keywords, and no matter what your site's keywords. Anchor text as much as possible to contain the keywords of the site, and the anchor cable to the article page must be consistent with this anchor text theme. General anchor text is used by the linked article page article title and site keyword collocation to make, this article page for the anchor link is suitable for the establishment of long-term stability of the entire station internal links, once this close link network is established, the search engine will give the site a high weight.

Second, anchor text close to the site long tail keyword and custom.

The importance of long tail keyword believe that we all understand, long tail keyword for those who are not too eager to the site keyword rankings, because the long tail keyword is the slow stew optimization method, as long as the effect will be very stable. Therefore, the combination of anchor text will be more powerful, the general position of such anchor text is not fixed, can be in the article content page can also be in any other place to enter the text. Because this kind of anchor text is accompanied by the long tail keyword search engine retrieved, when the user in search engine searches more text will reflect its role, when such anchor text built into a certain scale after the site traffic is very stable and huge.

Third, anchor text link to the homepage of the website.

This type of anchor text selection must use the site's keywords, and must be in the site's page to establish a more than the first link, plus the link between the pages of the entire site itself has a good structural system. When the spider came to the site will be along the anchor text traveled every corner of the site, and then through the link to the home page anchor text to improve the anchor text words (paragraph first said the site keyword) in the search engine weight, and then reached the site keyword ranking before the goal.

In summary, we can see the article in Baidu Encyclopedia, that inside the anchor text set is very worthy of reference, each keyword-related words almost all have links to their respective encyclopedia, such a layout is not only the friendliness of web surfers, but also the friendly search engine. Reasonable use of anchor text is our site optimization to play a multiplier effect of the best prescription, you can also refer to the site www.bzw99.com in the article anchor text writing to their site positioning. All rights reserved, reprint please keep the article URL.