Matt Cutts: Don't focus on PR

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Is Google the page rank update that was canceled because it was a link transaction that was worried about the internet industry? What will Google do with page rank? Here is a detailed explanation from Matt Cutts video, which introduces the introduction page Rank background and update mechanism to see which metrics better measure the performance of the site.

We are always counting page rank through the system, at certain points in time, we will output these page rank as snapshots, and start to show them on Google Toolbar, in order to avoid the webmaster are too addicted or worried about the page rank of their own pages, Even if you refresh it four or five times a day to see it, we will only update page rank on the Google Toolbar 3-4 times a year.

Inside Google, they are high precision floating-point numbers that are labeled as values between 0 and 10 only when they are exported to the toolbar, so there are many kinds of page Rank, and in general, we only output page every 3-4 months. Rank is to avoid people indulging in or worrying about their page rank.

Now we're more focused on how to make sure the precision of page rank is calculated internally, this depends on our most accurate assessment, we don't put too much effort on the Google Toolbar update, so it's just set to an automatic job that automatically updates every few months, People don't pay too much attention to it.

There are special cases where we check them, if a page of high page rank suddenly drops to a very low rank, or when some of the values look very strange, the reminder of the Manual check is triggered, and the engineers will make a further analysis, but in most cases We care more about the accuracy of page rank in the internal version, and we pay less attention to the automated output system, so that's why page rank updates some background information only a few times a year.

In short, my advice is not to pay too much attention to page Rank, do not pay attention to the link, but to try to focus on the overall content of the site is helpful to users, comprehensive consideration of ROI, conversion rate, site speed, etc., you have a lot of attention, please do not just focus on page Rank the green strip on the Google toolbar.

Author: Lou, reprint please keep the source!