Matt Cutts interview: Gadget Link decoy use

Gadgets as a link bait are a hot topic recently. Http://www.aliyun.com/zixun/aggregation/10961.html ">matt Cutts mentioned at the SMX Convention, the Matt Cutts interview that was introduced a few days ago also talked about tool bait. The topic became popular in part because there was a case where everyone talked about it, from the successful use to the use of the head to be punished. Very talented former SEOmoz staff Matthew Inman, built an online dating site Mingle2, and then thought of a good way to attract external links. He wrote small tests and questions, and after the user had finished these questions, the program displayed a score and provided an HTML code. Users can put this code on their blog, showing the score of the quiz. Of course, the code contains links. This is the typical gadget link bait, widgetbait.

Tool bait, widget bait, refers to write a small program, like many blog sidebar put a very interesting small application tools, attract others on the blog, Shun with in the inside put a link.

Matt Cutts also mentioned the gadget bait at the SMX convention. In Google's eyes, the original tool bait is the site counter garbage. Webmaster Register a Web counter service, put on their own web page. But what the webmaster does not know is that the counter code is likely to contain hidden links, such as using noscript,javascript or clickable picture links. These links may point to websites that sell drugs, sell loans, and so on.

This tool bait is good or bad, some of the questions to consider are whether the link is hidden or not. Can the picture be clicked? is the link hidden in code such as NoScript? This is a bad thing for users.

Matthew wrote these small test questions are very interesting, such as how long you can survive on the moon? How long can you survive in a vacuum? Test your blog is not too much talk? How long can you live if you're stuck at home? How many country names can you think of in 5 minutes and so on? According to Matthew, he wrote dozens of such small test questions. Link text is free online dating (dating), online dating (on-line dating) and so on.

His personal website has been a great success, and the site was acquired by another online dating site, Justsayhi, and people were dug in. In the new company Matthew continue to play their own tool bait effectiveness, the Justsayhi site rankings quickly increased.

It's good to be here, and then the trouble begins.

The parent company of the website Justsayhi a number of other websites, including loans for drug sales. Naturally, the parent company wants Matthew to use the same approach to help promote those newly acquired websites. Matthew the links to the new Web sites in its own tool code. Not long ago, not only those new site rankings did not go up, even the original ranked first site Justsayhi, also been punished. Even searching for the name of a Web site is not in front of the line, and still is now: