Mattau, founder of the Valley Games: big companies have disadvantages in moving into mobile games

Investment sector September 4 News, the Qing branch group hosted the "second China Mobile Internet Investment Summit Forum" held in Beijing, the figure for the founder of the Mattau game, said.

The following is a transcript of the speech:

Moderator: Here is the third session today, the movement of the movement behind the rise of mobile games, very happy to invite to the general manager of the Qing branch, the executive vice president of the Qing group, Mr. Yes, as the Chairman of this special session, he joined the Qing group in 2010, he has more than ten years of High-tech Entrepreneurial experience, 1999 founded Micro-technology As an angel investor, he completed his investment in the well-known classified information website net in 2005, he was appraised as pioneering star by Tsinghua Science Park, and also a member of Tsinghua Entrepreneur Association. Welcome to the third session of the guests.

Yes: When it comes to mobile internet, many friends will consider the trend of the future, some doubt the future of mobile Internet is a big direction, there is no good profit space? Today, I see everyone here, a lot of games big old month income are tens of millions, today are making money companies sitting here.

I was with another friend the day before yesterday is the founder of the first echelon of the industry, his company valuation is also billion dollars, he has a lot of worries about the future, although today is very lucrative, mobile Internet game is very much competition. Today, many of the games in the big old, because today can have a good communication, first or usual, please introduce yourself briefly.

Yes: Today because of playing platform, but also to do the game, I would like to ask, how we value the game and the balance of light games, heavy game better get the user's money, as a platform and game business How do you think of this market?

Mattau: Last year, the company did not set up how long, we go to finance, when the VC said that you do a serious game is not good, we most value SNS. Our company mainly to Android, we see users of the app has nearly 300 yuan. The heavy game we feel is the vitality is very strong, iOS this piece of app is taller, also with 91 they do primarily.

SNS, the line that the user is relatively high, but the overall income is how high, it seems not to see a very good product.

Yes: Last year is the iOS line, this year is Andro, this year said China Mobile is very good, listen to the entrepreneur to say one more.

Yes: Speaking of making money, the gaming companies here are very lucrative, we often consider a problem in investment, how to ensure that the company continue to make money, or to make more money each year than before, platform and product companies have their own challenges, the platform to continue to occupy a better position, so that your game more money, such as Tencent and 360 of such companies are watching. For the game company, "World War II" and other life cycle cycle, when the game cycle is almost, how to ensure that the following game can continue to make money?

Mattau: Just asked the question, in fact, we do products of the company they often think, as if I have heard in a few months ago, Wu Gang has always asked similar questions, in fact, you have to do a product, there is no absolute certainty is good, really can develop themselves is honest, seriously to do the product well. From the protection, we are in the team building, from the entire structure, the concept of the collocation of this piece we think a little way, this is the scope of enterprise norms.

In addition from marketing we communicate with friends more, for example, with more than 91 communication, last month I went to Fujian, and their exchange effect is good.

Other products are the fundamental point, so that will win more cooperation to reach a higher level.

Yes: Several guests in the speech, the use of the word culture is particularly many, the culture can be cross-border, can also cross to the film.

Mattau: Just said cross-platform things, this piece, our company relatively new, concrete how to do still have to look at the data to speak, we are mainly focused on mobile games this piece, cross-platform this piece, the effect is only a trial-oriented.

Another problem is competition, that is, big companies and big companies come in, how to do? I tell a data that our game was first listed in Dangdang, at that time, a very cattle company out of a product, just as we released the same day, and then the product soon after a few months after 10 million, and then last month, I read Weibo, their company's products over 2 million. In fact, the big companies in our perspective is to feel some pressure, they have money, there are resources. But money is an advantage, but also a disadvantage, money is easy to dig some people, from investment expense. I can also tell one of my case, I went to Guangzhou a very big company, every month there are 200 million of water, they have a very real situation, they look for who do the server? The page swims will take each month water 10% to send the bonus, for example product one months 30 million, may have 3 million to make the bonus, then the mobile phone game cannot send, possibly one months also not to 1 million, nobody wants to come. The advantage of their money, in fact, more limited their development.

In fact, another pressure situation, I feel that the mobile phone game has not developed so fast, not so big to this extent. One product per month to 30 million, or even more, the product has been several, I estimate that the page tour company will increase the intensity of this piece, this time will cause more competition.

From my own estimates, the general advanced to the first product relatively poor, and then summed up the experience, this process may take more than a year, that is, according to my inference 1.5 after this piece of products more, the page swims in after the market competition is relatively fierce a lot. Catch up with this market is also good, as soon as possible to develop and expand their own.

Yes: Today this forum views more diverse, no matter how to cross the platform, or in the heavy game and clear game how to balance, we all have their own views. I also hope that all of you here today will be able to achieve better success in the future gaming industry.