Business News (press fan fan) physical retail store "NET" open shop is becoming a market upsurge. The reporter learned yesterday, the Barbie flagship store settled Taobao Mall (Weibo), meaning its March China market flagship store closed after the "resurrection." Barbie flagship store in Taobao Mall, Barbie products complete, including film Barbie, Dress Barbie, Barbie and sisters, Barbie and pets. It is reported that, in addition to Barbie, Mattel also has Hot Wheels, matchbox and other products. Mattel Company market value of 5.9 billion U.S. dollars, the annual production of 800 million toys. Mattel said that, in addition to shop, Mattel will also be other forms of development in China, including the form of mobile vehicles nationwide marketing, and more agents layout outlets. The industry believes that the United States and Thailand for Barbie to take agents and network channels such as sales, marking the operation of its strategy has shifted to light asset operations. This March, the Shanghai Barbie Global flagship store closed, positioning is unclear, the price is too high to be referred to as the main reason. than the physical shopping, online purchasing time-saving, increasingly favored, the rapid development of China's online shopping market, which is seen as Mattel "net" of "doping."
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