Mattel's apology is a little late.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Mattel finally apologized. The toy maker publicly said the main reason for its recalls was design problems, and only a small part of it was due to substandard paint from Chinese suppliers. From the current domestic media reports, the Chinese government, commentators and the public are quite gratified, feel that Mattel finally came forward to clarify the facts, to some extent, to brush up some time to create a shadow of the Chinese Bubaizhiyuan. I also saw a review article, praised Mattel PR effective.

I think Mattel's PR is really bad. Why do you say that? Mattel first recalled the product, on the one hand, showing the responsibility of consumers responsible for the social responsibility, but on the other hand, intentionally or unintentionally let the public think that the quality of Chinese suppliers of products have problems, thereby indirectly led to China. This is a very ill-considered act, reflecting the lack of an adequate estimate by Mattel of possible developments and the consequences of this action. Things were not as simple as they were supposed to be:

1, today's enterprise is a upstream and downstream of the value chain tightly combined, is it the responsibility to the suppliers, they can get rid of the relationship?

2, have you considered the possible reaction of Chinese authorities, suppliers and the public? Chinese officials and the public can be indifferent to the humiliation of making China? Who in the future would dare to risk a "life-threatening" (the supplier's boss has already killed himself) to earn the petty?

As Christmas drew near, Mattel apologized and explained to the Chinese government, fearing that it would be difficult to meet market demand during the Christmas season. The Chinese media were magnanimous, without asking why Mattel had to wait until now to explain the story. The demonized depictions of Chinese manufacturing have been overwhelming, and during this time Mattel could have apologized earlier.

                                                                                                                                                                                               (written in 2007-09-27)