Mature Domain Name market makes business a winner

Five years ago, people would not think that Unicom will one day "wow" up, and Unicom itself probably will not think of one day to use domain name WO.COM,CN as its own mobile phone portal. Therefore, when the Internet industry rumors Unicom only spent 100,000 yuan on this domain name revenue in the bag, all feel that the domain name bought "truth"! With the rise of the Internet tide, domestic enterprises have through the Internet to carry out their own business, domain name as the Internet is the importance of basic resources are gradually understood and recognized.　　and enterprises in response to the adjustment of strategic development needs, the purchase of the right domain name as its Internet portal, the enterprise quickly launched its internet strategy of "secret weapons." In the recent end of China's first domain name trading conference, Internet experts said, the rise of the domain name trading market, just with domain name registration to form a complementary, to allow the Internet resources to get more reasonable configuration, to help enterprises at reasonable prices to buy the right domain name, so that enterprises become the ultimate "winner.　　At the same time, domain name transaction has gradually become a new economic form. Trading market into an important channel of domain name in the first domain name trading conference, the German famous domain name trader Sedo China manager Qian said that in foreign countries, domain name transactions can make resources more reasonable allocation, play the advantages of market economy resources allocation, enterprises through the trading market to buy domain names has become the norm. and the domain name trading market has also become a lot of enterprises to obtain good domain name important way.　　Google's g.cn, and the BING.COM.CN of Microsoft's independent search for BING, the company's best domain name, were acquired through the trading market. "Dig hundreds of thousands of to buy a good domain name very value", because enable "6.CN" This domain name and famous domestic video website Six room CEO Liu said at the meeting. According to his introduction, six rooms at the beginning of the establishment, the use of domain name is 6rooms.com, but this domain name is difficult to let users remember all of a sudden. To upgrade the six-room Internet brand easy to remember, easy to use, and further enhance the user experience, six rooms through the domain name transactions at a reasonable price to buy 6.cn. For this transaction, Liu represents "extraordinary value".　　In fact, in August 2007, six rooms officially opened 6.cn new domain name, the site traffic in a short period of time to achieve double. In fact, for many enterprises, a one-time registration of all possible domain name is "impossible to complete the task." At the same time, such as Unicom with the development of new strategies for enterprises to bring new domain name needs are not uncommon.　　The significance of the domain name trading market for the enterprise lies in its good resources allocation function, can let the enterprise when need, at reasonable price obtains the domain name which the right. The development of trade norms to the demand of Chinese enterprises with the development of internet economy, domain name trading has become a normal economic phenomenon in our country.　　From the earliest simple domain name trading information release, sporadic transactions began, domain name trading has gradually developed into a service perfect, a large number of practitioners of a comprehensive services industry. At the first domain name trading conference, the richNetwork President Wu Yiyi A brief review of the development of China's domain name trading system. He pointed out that from 2001 onwards, China's domain name transactions have been confined to the private seller's market, because of the lack of professional intermediary platform, so the interests of buyers is difficult to be protected. This situation was not changed until 2005, with the emergence of a large number of professional institutions, as well as the formation of the buyer's market, the current China's domain name trading market in the efficiency and fairness have a greater promotion, the interests of the buyer has been effectively protected.　　For the future development of domain name trading industry, Konde China further points out that domain name traders should provide users with safe intermediary services, implement transparent operating system, take the road of honesty. It is understood that in China's first domain name trading conference, the domestic main domain name trading platform and domain name holders jointly issued China's Chinese domain name trading Self-discipline Convention, to the public commitment to open, fair and transparent self-regulatory mechanism of domain name transactions. Experts pointed out that the high profile of the self-regulatory convention in China's domain name trading industry to standardize the development of the starting point for the industry's future benign development laid the foundation.