"Maverick" institutions outside of exam and education

examination, education and improve professional skills, has been the main consumer training demands, these needs have also spawned a number of large training institutions. But "mainstream" outside, the utility is not so strong some subdivision areas are gradually born a lot of high-quality institutions, they or have a celebrity endorsement, or the mode of novel originality, operations are steady. Multi-Knowledge Network selected a number of representative samples for your reference. One: Color wing children's art of high homogeneity of the early education field, color Wing first introduced the art of the elements, stand out. Founded in 2006, there are currently 13 teaching institutions in Beijing and Shanghai, 1300 trainees and hundreds of staff. Its model features: professional, scientific, innovative, happy learning, small class tutorial system and internationalization. These are official introductions, far from showing the color wing "maverick" place. First of all, the colorful wing interesting "value-added service model." The reason why the quotation marks, because this is not the color wing official statement, but more than a summary of the net. There is news that the color wing acquired the upstream pigment factory, painting frame factory, the production of color wings of its own brand of pigments and frames. In the idea of Shei Zhenyu founder, the Future tuition fees may be completely exempted, color wings by selling frames, pigments and so on to achieve profitability. Does this make it easy for you to associate the Internet with the value-added service charging model? Private label frame is just a profit tool? You are wrong again, it is a very good promotion marketing means. Children's artwork is framed, some of which may be given to friends, relatives, colorful wings of the frame to play the role of mobile advertising. Because of this promotion means, the color wing of the parents formed a special circle, such as a lot of parents are create cast circle, this is the most reliable word-of-mouth marketing a way. In addition, the color wing will be the children's art works regularly in the 798 tour, and auction. Second: Nie weiping go Classroom "Qisheng" nie weiping itself, is a good quality of the teaching of a endorsement. But Nie weiping go classroom, broke the "Famous institutions do not do" Magic Mantra, 2006 after the establishment of rapid expansion, the country now has 20,000 students, is expected to be nearly billion revenue this year. Compared to tutoring, go training One advantage is that parents value "process" more than "results." Most parents take go training as a intellectual investment, cultivate children's thinking ability, develop intelligence, develop patience, rather than test paragraph or even career path-if going to a major, four grade will need to give up the cultural class 10 hours a day training, the yield is very low. To make a business out of Weiqi, only by "Qisheng" signs are not enough, NIE weiping go Classroom has also done some interesting innovations, such as multimedia teaching software "Weiqi star Test", students can be carried out through the computer Weiqi test, and also set up "Zhi mai Weiqi" taobao shop, sale of textbooks, CD-ROM and so on. Three: Han Xiang calligraphy education has been a small minority products, Han Xiang successfully achieved "small and beautiful." At present, 8 campuses nationwide (Beijing 6), this year turnover in more than 30 million yuan, cash flow is very good. In the introduction of its official website, everywhere is full of "subversion"--Han Xiang advocated the results of learning and disciplineof teaching. The so-called results of learning, refers to the establishment of a set of evaluation system testing, subversion of art teaching is responsible for the results of the traditional "Guild", the subject of teaching, is to break the traditional calligraphy teaching of excessive reliance on personal experience, the discipline of calligraphy, from the teaching form, process, results and ability to make a unified standard.