May 2014 China Group buying market users buy up to 88.289 million

Absrtact: June 20 Morning News, along with who is the first listed group buying site rumors, May Group purchase market development has a new jump. Group Purchase Navigation website Group 800 released the "May 2014 China Group buying market Statistics Report", data show, May Group purchase

June 20 Morning News, accompanied by "who is the first listed group buying site" rumors, May Group purchase market development has a new jump. Group 800 released the "May 2014 China Group Purchase Market Statistics Report", the data show that the total turnover in May group purchase industry's first breakthrough 5 billion yuan, reached 5.46 billion yuan, the chain growth of 12.8%, year-on-year growth of 1.2 times times.

Data show that the number of users to purchase also reached the highest history, the total of 88.289 million people, the chain growth of 19.6%, an increase of 93.2% per cent, the total amount of sales group reached 940,000, the chain growth of 4.1%, year-on-year growth of 1.4 times times.

In the whole group purchase industry achievement again to achieve a substantial breakthrough at the same time, the three-tier urban market has been further developed, the May three-tier urban turnover accounted for the overall ratio reached 34.9%, or even 4 third-tier urban cities in May turnover of more than 100 million yuan, many group buy website sigh " Three-tier cities have become the development of group buying power.

With the initial formation of the group buying industry, the top two of the market ranked the United States and the public comment on turnover in this month accounted for more than 3/4, about their "who will be the first listing" once again become the topic of industry debate.

Industry experts analysis, group buying industry as a whole the development of the overall scale has become the entire Internet can not be ignored the strength of the top few group buying sites are basically independent listing possibilities. In three years after the group purchase site again listing, which reflects the whole industry group buy the scale and the development of group buying site itself has gradually entered a new round of development, on the other hand, once again confirmed the purchase of local life service industry under the huge business value.

User growth bottleneck completely broken

After the continuous growth of the group buying industry turnover, the user scale growth is undoubtedly the biggest main impetus. According to the regiment 800 consecutive statistics show that from the August 2012 monthly purchase number of breakthrough 40 million, a full year, the monthly purchase number of buyers have always been hovering between 40 million to 50 million, until last August group buy monthly purchase time to break through 40 million bottleneck. In January this year, the number of users bought only 66.061 million people, only 5 months, the monthly user purchase net increase of 22.228 million people, this data is almost a year ago, half of the monthly purchase.

Industry experts pointed out that group buying monthly purchase number of growth reflects the overall impact of group buying industry. In the mobile internet has not really matured before, group buying site because of "that is to buy" Use the absence of the scene, so that group purchase users have been not a qualitative breakthrough. Now with group buying in the development of mobile Internet further mature, the vitality of group buying users also get a wide range of activation, and this will be a mission to buy the site in the development of new users can be around the mobile side to do better publicity. Recently, the United States and the public to comment on the latest ads, are also around the mobile end in doing. With the group buying site this large spread trend of increase, is not expected to take too long time, buy monthly purchase number will realize the "broken billion" goal.

Third-tier city users prefer "premium"

At the same time, the monthly purchase number of group Buy to achieve rapid growth, the three or four-line city turnover ratio is also increasing. According to the Regiment 800 statistics, May three or four line city turnover accounted for 57.6%, of which the third-tier city market share in the line-level cities accounted for the highest, reaching 34.9%. At the same time, the purchase of a single monthly turnover of hundreds of billions of cities are also a lot of traditional popular group buying cities only for the figure of three-tier cities. In March, Zhengzhou Group purchase monthly turnover after the first breakthrough billion, April and added Shenyang, May new Xiamen, Suzhou. At this point, three-tier cities in the "billion Club" occupies 4 seats.

In fact, not only in the field of group buying, in other focus on the preferential market, three-tier cities have shown great potential for development. To focus on the kind of preferential market discount 800 for example, in its overall user ratio, the three-tier city reached 34.4%, far more than one or two-line cities accounted for.

Industry expert analysis, including only the goods will, poly beautiful products, including many sites, three-tier cities are supporting their business development core area. The main reason is that the three-tier city users are now in the Internet to bring new consumption concepts and economic income relatively less than the "sandwich layer", which makes them to "value" products mainly hit the site more sensitive. Specific to the group buying industry, because of the price shock, as well as from the whole year group buying sites around the three or four-line city of a new round of competition, so that group buying can be quickly popularized in the local, which are disguised in the three-tier city group buying market has been a rapid upgrade.

Who will be the first to go public?

As the overall size of the group to jump, the top of the list of several group buying site also began gradually to the United States listed on the agenda. In the near future, there is news that the public reviews are with a number of banking contacts began to prepare for listing matters, and at the beginning of the year, there are news that the United States will also be listed in the United States. "The first listed group buying site" who is already the focus of the industry discussions.

According to the Regiment 800 statistics, has been the first group purchase site ranked the top two group and the public comment on the monthly turnover is also in rapid growth, May of the two total market share than even more than 3/4, to 75.1%.

Group 800 data Analyst Kangkang Analysis, the development of mobile Internet makes the business value of group buying again recognized, group buying industry is likely to gradually evolve into the second bat (Baidu, Ali, Tencent) "Connecting people and Information", "Connecting people and goods", "connecting people and people" after the "Connecting people and services" of the fourth-largest entrance, That would be enough to support a publicly traded company with a market capitalisation of tens of billions or billions of dollars.

With the United States and the general public comments on the current development, the development of both reached the scale of the listing, the United States to take more is to the depth of the field of development, through the movie ticket purchase, hotel Group buy and KTV buy gradually do deep to expand the overall line of business; Their business comments, buy, coupons, online reservations, such as the integration of food and order services, and gradually to the merchants to do integrated packaging marketing services.

The two in the line of business gradually began a number of differential development, but still at the base of the tenants will have a large majority of the overlap, and the competition around this will become more intense. On the current rumors about the listing, no doubt the first listed one will grab the market development opportunities.