May trial commercial operators will compete for service power

Author: Our correspondent Gao in October 2008, Tianjin and Hainan were designated as pilot cities for carrying numbers, the policy of two pilot cities is different, the Tianjin pilot scheme is a two-way transfer network, and Hainan's pilot scheme is one-way portability.　　Today, the Ministry of Telecommunications Research experts revealed that the central database system main construction has been basically completed, carrying number of the network trial commercial will be formally launched in the two major pilot cities in May. Official business is still to be a while. Hainan Province Communications Authority A person in the interview process, said: "Carrying the network construction work has been basically completed, as long as the Ministry of Industry instructions to formally implement, we can start running immediately." "A person in Hainan Telecom also said:" At present, the work of transfer network is in accordance with the unified arrangement of the Ministry of Industry. He told reporters that the end of 2009 has completed the network transformation, database and business platform construction and internal testing work, from January 2010 to mid-March to conduct networking testing, the processing process, end-to-end business and other comprehensive testing; in the late March to April to the end of the internal testing, the first is the enterprise internal and related personnel trial,　　Subsequently, preparatory work such as business promotion and development is expected to be launched for customers May 1. Tianjin mobile Someone said: "We have been in accordance with the instructions of the Ministry of Industry to actively deploy, everything will be in accordance with the policy plan." "The Ministry of Industry and Telecommunications Institute, a person told reporters, from a technical point of view, the transfer network has the necessary conditions, the key is the implementation of the policy."　　He believes that for China Mobile, which is in the dominant position, the negative impact of the transfer network in the initial stage is larger, and it is not a subjective advocate of the transfer network policy, but for China Unicom and the Chinese telecom, two-way portability may bring uncertainties to it, one-way portability transfer network policy is expected.　　Due to the different conditions faced by the operators, carrying the network official business has a certain degree of difficulty, the need for the implementation of relevant policies to promote its development, the national formal business is still to wait.　　Service competition is the key after the reorganization of the industry, the communications market presents a "pillars" situation, the implementation of the portability policy will have a general impact on the three operators. From the international perspective, carrying a transfer network after the implementation of network quality in the same situation, the price of the operators will have advantages in the market to win, in order to compete for customers, short-term operators will be a price war. It is reported that after the introduction of the portability policy, the UK monthly contract telephone fee index fell 3%, including prepaid business, all mobile phone tariff index fell nearly 5%; the U.S. T also cut 33%.　　It can be seen that after the implementation of the transfer network, carrier tariff decline is an inevitable trend. The Ministry of Industry and Telecommunications Institute said carrying a transfer network once implemented, will inevitably have a certain impact on the mainstream operators, may appear in the short term and a variety of customer retention marketing activities, but in the long-term development, customers choose which operators will ultimately depend on the operator's own services can make customer satisfaction, whoHigh customer satisfaction who will prevail. Tianjin Mobile A person said: "We have been actively prepared to carry out the implementation of the transfer Network test, marketing department personnel have made a response to the implementation of the possible situation of the marketing strategy."　　He said that the transfer policy to some extent will cause some impact on the move, but does not affect the overall situation, low-end customer turnover may be more obvious, but ultimately three than the brand and services, mobile will also do a good job in the market and a series of countermeasures. Links: Germany in 2002 began the formal implementation of the transfer network policy, after the implementation of operators are basically using the network outside the price discrimination, to ensure that the net customers greater value.　　The price difference between different operators ' level of products basically embodies the cognitive gap of the brand in the customers ' hearts. Here are two background needs to be explained: One is in Germany mobile operator's tariff is very transparent, customers can access to various information channels to compare the price between different operators; the second is that Germany has many virtual operators for pre-paid customers and low-end customers.　　Therefore, if the price is simply considered, the big operators do not have comparative advantage, on the contrary, if these operators and low-end virtual operators to play a price war, it may damage the brand in the eyes of the customer value. Price discrimination is evident in the high-end customer base. The rationale for building this firewall is obvious, which is similar to the virtual private network business of mobile operators, which is to turn individual consumption into a group consumption.　　Reasonable tariff, strategic brand image and professional internal management is the main initiative of German Telecom. In the business process of carrying number transfer network, it is important to keep the last service link of the customer. In general, the German operator's post-payment contract is valid for 24 months, if 24 months full, the customer has the right to propose cancellation and carry the number transfer network. After the termination of the contract, the original operator to provide customers with a letter of cancellation, the customer by this letter of cancellation to the new carrier application number to carry. From the customer application to provide a letter of cancellation, which gives the original operator to provide a chance to retain customers. Although the day-to-day service is to maintain the basis of customers, but if you can design an effective process, combined with customer relationship management data analysis results, in the contract time to quickly assess the value of the customer, and decide which way to retain customers, then also effectively retain customers. (contributing writer Cloud Clear)