Mayer says Yahoo Mobile will overtake desktop system

Yahoo CEO Marissa, Marissa Mayer, said in an interview today at the disrupt meeting of the tech blog website that Yahoo's mobile device traffic will overtake its desktop system by the end of the year. Yahoo says the company now has 430 million mobile subscribers, up 43% from a year earlier. Ms. Mayer expects mobile users to grow more than 60% in the next 8 months, assuming Yahoo desktop users remain at about 700 million.

Ms. Mayer admits Yahoo's mobile business lags behind rivals. In the past 2 years, Mayer has attached great importance to the mobile business in reviving Yahoo's plans, releasing new mobile clients for Flickr, Yahoo Mail and Yahoo Weather, and acquiring a number of small startups with mobile application development experience. When Ms. Mayer took office in 2012, the Yahoo Mobile business unit had only 60 employees and now has more than 500 employees.

But the rapid growth of the mobile business also highlights a blind spot in Yahoo's advertising business. Yahoo's mobile business has very little revenue, even without a single list of earnings. By contrast, the first quarter of this year mobile accounted for 59% of Facebook revenue and 80% of Twitter.

"It's a bit late for Yahoo to start a mobile business as a company," Men Adam Kahan Adam Cahan, Yahoo Mobile, said in an interview at the disrupt meeting. We are 12 months behind. We have to get users first before we can talk about income generation. ”

Yahoo announced earlier this year a Gemini advertising service that could help advertisers distribute ads to mobile users who might be interested. Cahan that Gemini will be a big engine for Yahoo's future growth.

Ms. Mayer also said the value of Yahoo's core business was "undervalued". The market believes Yahoo's holdings of Alibaba and Yahoo Japan account for a large or full share of its market capitalisation. "Alibaba does bring us value, and I think Yahoo's core business is worth it," Mayer said. ”

Alibaba's prospectus shows that Yahoo holds Alibaba shares worth 26 billion dollars (about 160 billion yuan). Yahoo's holdings of Asian assets are worth about $35 billion trillion (about 215.4 billion yuan), slightly above Yahoo's market capitalisation of about $34.3 billion trillion (about 211.1 billion yuan).

The

Mayer said she would be a "good housekeeper" for Yahoo's earnings from Alibaba, and said that Yahoo had fed its shareholders billions of of dollars by buying back shares and had acquired a large number of mobile-application developers.