Mayer: Yahoo's strategic transformation focuses on the development of mobile internet services

China Economic network Beijing, October 23 (Zhang Michi) The Associated Press reported that Marissa Mayer, the new Yahoo chief executive who took office in July, first appeared in Yahoo's performance briefing yesterday. She said that Yahoo's future is very bright, the company is about to undertake a major strategic transformation, focusing on the development of mobile internet business.

Ms. Mayer said her "first priority" was reshaping Yahoo's mobile internet strategy, which began when she became chief executive in July. She said the mobile internet has grown very fast, and Yahoo's investment in this area is far from enough. It was the first time that Ms. Mayer had appeared at Yahoo's results conference since she was chief executive, and it was the first time she had publicly articulated how she would revive Yahoo. "I'm very excited to be standing here," Mayer said. She said: "Yahoo is a really good company." "Before jumping the nest Yahoo, Mayer has worked in Google for 13 years, for some important Google products launched a significant contribution."

Ms. Mayer says her immediate priority is to develop a coherent strategy to deal with the shift to mobile devices in the High-tech industry. The shift in the High-tech sector is fundamental, she says, and some of the most innovative companies in Silicon Valley, such as Facebook and Google, are working on it.

Ms Mayer said it would collaborate more closely with software vendors and web search partners, and would take advantage of technology, such as automatic purchase, to boost its display of advertising. She also said Yahoo is likely to start withdrawing from international operations that have not been able to achieve growth. Ms. Mayer said the company would focus on smaller acquisitions to strengthen Yahoo's products, easing fears of some shareholders that the company could make a big deal in the future.

Ms. Mayer said in a conference call with analysts after third-quarter earnings in Monday that it intended to focus Yahoo on "everyday habits" such as email, homepage, internet search and mobile devices.

Yahoo's profit in the third quarter exceeded expectations, excluding the 2.8 billion of dollars sold to sell Alibaba Group shares, and Yahoo announced its third-quarter operating profit of $177 million, with a net gain of 0.35 dollars per share after the adjustment. Yahoo's shares rose more than 4% per cent in the Monday trading.