Mazon Direct Mail China, who should look at the face?

Wen/Chenshu

According to the data, last year, China's sea Amoy number has reached 18 million people, overseas shopping expenses as high as 213.6 billion yuan. According to this development trend, by 2018 China's sea Amoy one clan scale will surpass 35 million people, the whole sea Amoy market also will reach 1 trillion yuan scale. There is no doubt that Hai is another big piece of cake that makes big electric companies covet.

However, just as http://www.aliyun.com/zixun/aggregation/34734.html "> the orderly layout of the domestic electric power companies, Amazon, the already marginalized international electric dealer in China, is also spying on the market." Recently, the Amazon China has released the wind, the fastest in the fourth quarter of this year to open overseas Products Direct mail service, when domestic users will be able to buy from the Amazon China goods from abroad.

International players "into the pool", unavoidably caused by local electrical business attention, an attack by the war is inevitable. Then, the two sides of the geometry, who can smile to the end?

In fact, at present, the domestic sea Amoy mostly in the "gray zone", in the supply and the law are a certain risk. Recently, because the relevant departments to strengthen the control, many professional "purchase" of small sellers suffer badly, who change careers no longer do "purchasing".

It can be said that Amazon is stepping on such a time node, playing the "Regular Army" in the banner announced into the bureau. August 20, Amazon China announced its presence in the Shanghai FTA.

The state of the sea Amoy market further norms, coupled with the opening of the Shanghai Free Trade Area, is described as the Amazon's sea Amoy the cause of the "timing."

It has to be admitted that Amazon has a slight advantage in terms of price and genuine assurance, depending on the natural background of the overseas. On the other hand, Amazon's "Big" label, also easy to get the sea Amoy a group of recognition. Compared to domestic electric enterprises to do "sea Amoy", can save a small amount of explanation costs.

However, as one media reported, Amazon China has been overseas direct mail business over the past few years, the return of direct mail overseas is more for publicity.

Therefore, in my opinion, the high-profile propaganda opened overseas direct mail behind, is actually Amazon wants to use this to regain its position in the Chinese market. From the stage of effectiveness, this is indeed a "timely and occasional" marketing campaign. In the future, to further improve the sea-shopping commodity category and logistics distribution, Amazon needs to invest more resources and manpower. However, with the strength of Amazon China today, these are not completed overnight, is a huge challenge.

The domestic electric business enterprises. Take the case of Jing-dong, the cat, the past few years of the sea Amoy data accumulation, so that they understand what the Chinese sea Amoy consumers really need, in addition, more understand how to deal with customs and other relevant government departments, also make them in the sea Amoy policy of the control on the front of the Amazon.

It is worth mentioning that some deep sea Amoy many years of domestic electricity business platform, through cooperation with overseas enterprises, in the commodity supply chain has also had a strong strength.

In short, in the short term, the sea Amoy market competition is the user's scramble, to see who is the marketing play, "Boo head" pointed to the heart. However, in the long run, the key is to be able to keep the user, see who has a strong overseas commodity supply chain and logistics system. I think that these two points, the domestic sea Amoy platform, the future of the odds will be greater.