MC: How to choose the key words of high conversion rate in Enterprise website optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As a professional SEO, keyword ranking is an important part of the work. Search engine optimization of the enterprise site is the key point of success or failure is the site user positioning and site keyword positioning, if you can filter the high flow of the site product/service-related keywords, in order to get a good ranking indeed can bring considerable traffic to the corporate web site. But the enterprise website should be more value high traffic or more value conversion rate? The MC Network Marketing consultant is here to ask a question: what kind of keyword is required by the enterprise? The answer to a number of corporate web-extension people interviewed is that they can generate the key words to buy. Then the problem came out, how to choose the Enterprise website high conversion rate of keywords to optimize it? Following the MC Network marketing in-depth discussion.

First, the Enterprise website can choose product/industry general Keywords

Generic keyword refers to a product/industry users use more, can accurately reflect the product characteristics of the word. For common keywords, the use of these words to build a brand is feasible, for enterprises to establish network brand image has a certain role in helping. Product/industry, the number of general keywords, relative to the competitive heat of these words is more intense, if it is to be through the means of SEO in the short term to promote this competitive industry general keywords have a certain degree of difficulty. This time as a business should not be targeted at the General keyword above, you can avoid the positive competition to highlight their products/service advantages, the first long tail keyword focus. For the strength of the site upfront can be paid to buy keywords to get ranked, at the same time with SEO work.

Second, choose product/industry long Tail keyword

People who read the book "The Long Tail theory" understand that the long tail theory is actually about the economics of abundance-when the bottleneck of supply and demand in our culture begins to disappear and everyone gets everything, the long tail story will happen naturally. Use SEO above is to a target keyword or industry general keyword expansion. Here we give an example: the Word Network marketing, the extension of its long tail, you can list: Professional network marketing organizations, network marketing methods and so on.

By example, we can see that this type of keyword is generally composed of one or more phrases, the daily search volume is small, but its search users are generally the word for the search for products/services have potential demand or intentional to in-depth understanding, such words compared to the General keyword conversion rate of 30% or so. As a corporate web site, the ultimate goal is to sell products or marketing services, so we should value is a keyword can give the enterprise site to bring a higher conversion rate, and should not blindly pursue high flow.

Third, the combination of long-term business management of customer resources

Each enterprise itself to the industry's understanding of the extent should be in-depth, after a certain period of operation, the customer will have a certain precipitation. These are a valuable resource for enterprises to carry out network marketing. Through the management experience, can acquaint with our product/service customer crowd, the age stage, the education level and so on the information, after screening understands the target crowd's internet habits, the search habit and so on factor. Again targeted production landing page, text content and so on. If you can meet your needs, who else will easily refuse?

Summary: Enterprises to carry out network marketing is imperative, but also can not blindly follow suit, no goal to enter the network, if there is no clue is often money and waste resources. The MC Network Marketing www.seobbc.com prompts the enterprise to carry on the network marketing work, should first carry on the thorough analysis to own product/service: Whether is suitable through the network sale, the network user audience gathers in where, what kind of network marketing way is most suitable and so on must have a clear localization, So that you can avoid the work of the second half.