MC: Some strategies to be mastered in the process of website optimization

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Starting from the site planning, you should make a detailed operation of the website operation plan for the later promotion, the content of the website to make a guide. Especially in the search engine optimization process, should be more emphasis on the implementation of efficiency and strategy, if there is no goal to carry out the work, will lead to the late SEO deviation from the site operation of the theme, resulting in unnecessary waste of time and resources. Through several years of network marketing research and actual combat experience, MC search engine optimization to share several Web site optimization process need to master several strategies.

First, the website keyword strategy

The success or failure of a website optimization depends largely on the choice of the previous keyword. A lot of people are keen on keyword optimization, that is, select a few more popular keywords to make it in the search engine to get a good ranking. In fact, such optimization is very one-sided, SEO should be a whole station optimization strategy, is the Web site products/services across the industry involved in the user search word for an in-depth mining display process, keyword ranking is only one part of the work. For example, to Site settings and site theme is not related to the daily search index tens of thousands of, hundreds of thousands of of the keywords, the short-term site traffic will surge, but can not bring conversion rate, or the user reached the site immediately after the shutdown of the site, so the site itself is meaningless. Therefore, the site optimization process should focus on the choice of key words.

Second, the overall layout of the site strategy

Website optimization is focused on the overall web site layout, each site should focus on the site according to the characteristics of products/services and the goal of SEO needs, the site agencies, site columns, site content and other aspects of a reasonable layout.

Third, the website link strategy

The internet is made up of thousands of sites, in which search engines crawl more of the site's data by relying on links between sites. So a website should get more links between sites if it wants to increase exposure. How quickly, reasonably, and continuously add backlinks? For different sites also need different strategies, to develop a better link strategy, and then have a plan to carry out the goal, to achieve the best results. If the operation is improper, there will be a risk of being punished.

Iv. SEO Execution Strategy and project management

Corporate websites, industry sites, portals, e-commerce sites, and so on, different Web site technology base is different, so the implementation and management strategy is also different. Now many large portals and vertical industry sites have been users of their own SEO technology team, relative to the enterprise station and some shopping malls more is the choice of SEO project outsourcing to Professional SEO company. Here we want to emphasize is for different types of Web sites, need to make a suitable site for their own SEO implementation and project management strategy, choose the right direction, and then mercilessly execute, so as to make a successful SEO project.

SEO is a long-term process that should run through the entire site. In the process of project operation should not only pursue the immediate reality of the effects and benefits, but should be the overall consideration of the long-term. This article is in www.seobbc.com feeds