McDonald's Regiment was not informed, the public comment net compensation 2.17 million

Public comments on the sale of McDonald's buy coupons, "The Regiment" McDonald's is "not informed"-this "wonderful" business case was gradually subsided yesterday, the group of friends have received from the public comments on the refund and compensation. But things are far from over, group purchase website Operation Fog has aroused outside attention.

Event Playback: Public comments Group Buy set Oolong, McDonald's said "No"

On the morning of October 28, the public comments network launched a McDonald's 9.9-dollar Premium package group purchase, this package originally worth 19.5 yuan, in just a few hours sold 226,329.

McDonald's, however, quickly stated in its official microblog that McDonald's China does not have a group buying business with any websites or businesses. This statement let "cargo" jubilant group buying instant became Oolong.

On the afternoon of 29th, the public comment network official admits: oneself may encounter outlaws of the fraud, led to the on-line of the purchase of false products. Public comment with McDonald's (China) Co., Ltd. will jointly alarm the matter.

Progress tracking: Compensation can only be used in the public comments, the group of Friends complained

This time a total of 226,329 purchase coupons sold, the public comments network will be given refunds and additional compensation, a total of 19.5 yuan/share. The reporter calculates, the public comments the total need to return more than 4.4 million yuan, among them "pay" more than 2.17 million yuan. This money refund path is, the group of Friends through the bank card payment of 9.9 yuan will return the original road, compensation of 9.6 yuan to the public comments account, can only be used in the next shopping.

View the public comments on the official micro-blog posts, the group of Friends of the compensation is mostly expressed satisfaction, some ridicule "originally bought 1000, next month will not work." "The stock market trading board and this ratio, are clouds." "But there are also groups of friends to the compensation to the public comments on the account slightly, group Friends Jason calculate a sum:" Compensation more than 2 million yuan, and can only be used for public comments on the group, if the group purchase has 15% of the profits, they are equal to the actual compensation of 1.6 million yuan, equal to a micro-bo marketing, plus the surge of business. " ”

Industry speculation: or the Phantom of a third-party agency to emerge?

In the event, the group's business partner, the "third party agency", first entered the public eye. Public comments in the official statement mentioned "they may encounter rogue fraud", industry speculation is likely to "curse" the third party institutions.

According to a reluctant to give the name of the group buying industry, group buying site is not every business and merchants direct contact, part of the list from Third-party agencies, such as advertising companies. For example, some advertising agency advertising to get not cash, but shopping coupons, they need to buy through the site, and some advertising companies themselves in the market to collect coupons. But this kind of sandwiched between the "third party" cooperation, full of variables, it is easy to exchange rules, time node problems.

Group Buy Navigation website Group 800 data analyst Kangkang speculated: "may be the local management and group sales approval process problems." In the final analysis, the main reason is group buying website and business communication process is not standard, there are loopholes. ”