Me and My Pearls

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

My family is a pearl specialty, three years ago, I graduated from a well-known university, because the family is good, I plunged into the big city, the family business indifferent. Day after day, work, work, dating, bars, entertainment, girls, sleep, work "luxurious" life. Until one day, my mother called me, said that the home production of pearls sold a year less than a year, competition is more and more fierce, turnover every year, coupled with parents older, marketing ideas to keep up with some young people, 10 years to do, not only did not accumulate, but in recent years, a year less than a year, and the family sister, Every day "lazy", also can not help what busy, if continue to do so, and then adhere to a year, you have to "retire" in advance.

Alarm sounded, if the family industry disappeared, how to give me the luxury of money? The next year, so I resigned to go home, back and forth, analysis of the pearl of the situation, the home industry began the following diagnosis, the home of the Pearl did not own the brand, by helping others to work, not a long-term accumulation, so, I let my family give up the foundry model (which also brings some fixed income every year), to our pearl products think of a brand, and then design the company designed the logo and packaging, and then let my sister to a well-known jewelry wholesale market rent a façade, decoration after the design and elegant, foil their own brand , in the production process, we have made some corrections, only to do fine, and poor, inferior, we try to do less.

After these "drastic", we are all in the same eye, then a new brand of the initial stage of promotion is painful, no one in the industry to recognize this brand, no word of mouth, the results are very little, although the family is very disappointed, but still gave me great encouragement, so I early books, find information, find a foreign translation, Long tail sales, English name: thelongtail, derivative, I think of, a large number of open chain stores, instant each store monthly sales profit of only thousands of, then a number of store profits, but also more substantial, moreover, the promotion of the brand, has a very good display effect, but I quickly dispelled the idea, Store costs are huge, rent, management, labor, distribution, we are not so many people in the material.

Once again we are in trouble, I am not suitable for business? Until one day, I wandered on the internet and found that someone had opened it on Taobao Pearl Shop, there are five diamonds, sold tens of thousands of products, and I such an expert to see the price is obviously expensive, style and our ratio, very general, I why not go to open one, so I search, found that you can open a lot of web sites, for example 77 specialty (specialize in specialty shop), Taobao, Pat, ebay and so on, so I a total, each station opened a shop, in line with the long tail of the idea, each store immediately sell only hundreds of, which for our brand, it is not a free show it. Thought of immediately began to act, so I took the digital camera, the home 00 total total of the pearl products have been photographed, and then a station open shop, are free.

After the shop, about one months, someone from the Internet to add my QQ inquiry product things, I have my professional knowledge, and enthusiastic attitude to them to do a one-answer, kung fu not negative, soon someone through the Internet to find us to do shop agent (long tail sales law), the entity shop side, There are several young people through the network to find us, in their hometown to join us as a physical store agent, in the shop retail, my sister they are busy, every day in the Express, EMS delivery, sister side, the brand is slowly accepted, because of its own product quality is very good, sales also opened, Parents look at me to the family has been invigorated, smile to see, every person on the boast of my university did not read, have a mind.

Do you think that's enough? Haha, I think it is not enough, I have a greater plan, here to reveal, I would like to put the production or put home, and in the provincial capital to set up a brand of operating companies, responsible for the management of various façade, the establishment of the design department, the product model for a more in-depth design, Instead of simply copying other people's design, and set up a network promotion department, special recruit some people to take care of these shop, for next year, let our business double.

And then ... let's cheer.