Media entrepreneur Success Template Top 10: Shong list

In the traditional impression, the media should be a group of bitter and cock silk people, but after I dark Horse investigation, found that this group of people is more than can be born a group of high handsome-this group has a lot of entrepreneurial success model. Media people this group special work that so that they compare the general professional groups have a relatively broad vision, access to a variety of people, can hear different voices, and the media's work attributes also require the media to have a strong learning ability, as well as the trend of judgment- These all constitute the media person to start a business advantage.

But compared to other professions, media people also have obvious entrepreneurial weakness, entrepreneurial success of the media YY President Lee Colling warned on the road to the media people: "Media entrepreneurs also need to pay special attention to two aspects, one is to start from the demand, not from the concept; the second is to look at the problem from the details of the product operation, To be down-to-earth, this is especially important for small companies. This time I black horse list, Black Horse will give everyone to take stock of those who have successful entrepreneurial media, as well as media experience on their entrepreneurial impact.

10. Shenyin

Shenyin, a former founder of the magazine, founded the NTA Innovation Communications Company in 2010, NTA focused on marketing communications for social networks. Shenyin, a media man, has a profound insight into the value of communication, he says. Every 10 years there will be a generation of super media, which will dominate our information consumption, gather our eyeballs, occupy our main information consumption time. , and in the current shenyin entrepreneurial direction, he now thinks the "Super media" is a social network.

Shenyin as an old media people have a deep understanding of mass communication, and his NTA in the social network area is also a duck in the world, successful planning a lot of dissemination cases, such as "Barbarians Digest", as well as some electrical business marketing campaign.

Former media person: "Entrepreneur" magazine editor

The entrepreneurial help from the identity of the media: a deep understanding of mass communication, an understanding of the value of communication, and a good cooperative relationship between media

Entrepreneurial field: Social Marketing communication--nta

Entrepreneurial Success Index: ★

9. Li Yu

Li Yu, an old media man from the Chinese entrepreneur magazine, started his own business early last year, bringing a different shock to the Internet's new media landscape. Unlike other media people who choose to start a business in other areas, Li Yu still insists on doing the media, but is switching from traditional media to new media. Li Yu used her tiger sniffing network to bring sharp business reviews and industry depth analyses that once existed only in paper media, coupled with the rhythm of new internet media, which made Tiger sniffing the first commercial commentary in China.

The success of tiger sniffing stems from the "content cultivation" of the media in Li Yu more than 10 years, and also indicates that the network media is no longer just an output dependency of traditional media, but a real trend of media development. In the future, the network as the carrier, highly social interaction of the new media will become the impact of industry and society's first media, the production depth and quality of the main content of the old media is in the presence of opportunities, but it depends on whether they can adapt to the fast pace of the new media and topic. Li Yu's success has also become the benchmark for old media people to transform new media.

Former Media identity: executive editor of China Entrepreneur Magazine

Media identity brings entrepreneurship help: sensitive news smell, a sharp sense of business review and industry depth analysis capabilities.

Pioneering field: Network New media--Tiger sniffing net

Entrepreneurial Success Index: ★★☆

8. Yantan

All said that engaged in the media industry, can cultivate a person's insight into human nature, Yantan is very good proof of this point. Yantan has been the chief editor of NetEase Portal website, after leaving business, created China's most "just need" properties of mobile Internet products-Mo mo.

Mo Mo is basically China's first real meaning around the mobile internet lbs concept to build a social app, since the beginning of the line, the Mo mo this by the media person builds the application, just like the media person creation those extremely has the dissemination content to be same--erupts suddenly, its on-line only a year later accumulated 10 million users. The MO represents the media person to start a kind of style, they always can grasp the general populace real psychological demand, thus causes the explosion spot. And later the story we all know, Ali spent 40 million of dollars in the capital to the MO, MO is currently valued about 200 million U.S. dollars.

Former Media person identity: NetEase Editor-in-Chief

Media identity brings entrepreneurship help: Human insight, the sensitive smell of industrial change.

Entrepreneurial field: Mobile social networking--mo

Entrepreneurial Success Index: ★★★

7. Aged

Aged early in the "Good Book" and "Book Review Weekly" editor of the media, the experience accumulated, so that he will benefit from the development of the future. 2000 aged to participate in the establishment of Excellence network, using the media to operate the electric business, "Dahua West Tour" in a day to sell up nearly million sets; in 2001, the 550 Yuan "Tintin adventures" sold more than 5,000 sets in one months, 2002, a week to sell 10,000 sets of Old Wolf's new album, even the Complete book of Qian Zhongshu Such a popular book also in the Aged "packaging" under the hot sell.

After the age to leave the outstanding founder of every customer sincerity goods, where the aged media operators to operate the style of the electric business is reflected incisively and vividly, the most typical case is swept across the country, "where the object", with very low cost to create a very high dissemination of value and brand value--communication force and packaging integration of events, These are certainly the things that media people are good at.

Former media person: "Good book", "Book Review Weekly" editor

Media identity brings entrepreneurship help: the Mass communication, as well as the precise grasp of product packaging.

Business area: E-commerce--the customer

Entrepreneurial Success Index: ★★★☆